How to Share Client Stories in an Ethical Way
Sharing client stories is a powerful way to demonstrate your impact. But only if you respect the dignity and power of your subjects. Here are tips for doing this ethically.
Is saying “Thank You” a lost art?
Saying thank you is one of the most important things we can do every day. Here are some tips on how to effectively express your gratitude.
How to Avoid Good Intentions that Lead to Bad Messaging
A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
The Easiest Marketing Activity That Many Fail to Do
The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.
How to Get Beyond “Nice to Have” to Be a “Must Have”
Having a great product or service isn’t always enough. There also has to be a reason to do it now. Here are some ways to become a “must have” today.
How to Build a Powerful, Amazing Brand
Building a powerful brand is so much more than about advertising and social media. This blog offers practical tips to make your brand amazing.
The Most Important Question You Have to Answer
If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.
So You Want to Be a Thought Leader
Thought leadership can increase your visibility and build your credibility in the marketplace. But here's the rub: to be a thought leader, you have to have thoughts that matters. Find out the seven things you need to do to establish yourself and your company as a thought leader.
Are You Flipping the Most Powerful Side of Your Message Coin?
When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.
Business Messaging: Avoid the Epic Fail
Most business messaging fails because it speaks to what we do not why it matters to our audience. Break out of the list maker syndrome that ticks off all the products and services you offer. Instead, make your case by talking about great things that can and will happen with and through you. Get people excited about the big things so that they understand why all the smaller things you do every day are so important—and how they fit into making things better for the people you need and want to reach most.