Building a powerful brand is so much more than about advertising and social media. This blog offers practical tips to make your brand amazing.
BP’s Tony Hayward doesn’t get it. In crisis communications terms, his words are a like a giant oil spill themselves, coating the media waters with arrogance, stupidity and leaving the impression that no one really is taking charge of this extraordinary catastrophe. A New York Times article today suggests that he’ll probably be fired before this is all over.