When People Don’t Get You, You Don’t Get What You Want.
For nearly two decades, I have watched great people with great products or important causes get ignored and not achieve the success and impact they desire. And all because they can’t express to others why what they do matters. When people don’t get you, you don’t get what you want. Your competitor lands the big client you’ve chased for a year. Your business idles, stuck on stagnant. You miss opportunity you craved forever.
Wainger Group works with people, like you, who have big ideas, and great products and services to
• clarify and deliver your message so you win the business you seek
• command the attention you deserve, and
• persuade others to rally to your cause.
Your bosses, clients, investors and supporters know your value and stay at your side.
Public Relations that Reveals and Reinforces Your Value.
For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...
There is an old saying that the shoemaker’s children are often the last to get shoes. The same thing holds true for communications professionals. We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves.
It’s an election year and with the primaries in full swing in my county, my mailbox overfloweth with postcards from candidates. They all look and sound alike with promises of fighting for me, for better education, for jobs, for better health care. In order to stand out, these political hopefuls are putting their bland messages on bigger card stock.
The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.