When people don’t get you, you don’t get what you want.
For two decades, I have watched great people with great products or important causes get ignored and not achieve the success and impact they desire. And all because they can’t express to others why what they do matters. When people don’t get you, you don’t get what you want. Your competitor lands the big client you’ve chased for a year. Your business idles, stuck on stagnant. You miss opportunity you craved forever.
Wainger Group works with people, like you, who have big ideas, and great products and services to
• clarify and deliver your message so you win the business you seek
• command the attention you deserve, and
• persuade others to rally to your cause.
Your bosses, clients, investors and supporters know your value and stay at your side.
Public Relations that Reveals and Reinforces Your Value.
Become the habit no one wants to break.
Liz Wainger’s New Book:
Prism of Value®
If you want to communicate effectively so you connect, convince and influence those who matter most to your success–and to your life–Prism of Value® is for you.
Wainger Wisdom Blog
Crossing the Writing Finish Line
For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...
How to Avoid Good Intentions that Lead to Bad Messaging
A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
How to Get the C-Suite to Value the PR-Suite
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
How to Grab the Media’s Attention Now
The secret to grabbing media attention is the same as reaching any audience: respect for their world and knowing and delivering what they value most. Here are some tips to pitch like a pro.