When people don’t get you, you don’t get what you want.
For two decades, I have watched great people with great products or important causes get ignored and not achieve the success and impact they desire. And all because they can’t express to others why what they do matters. When people don’t get you, you don’t get what you want. Your competitor lands the big client you’ve chased for a year. Your business idles, stuck on stagnant. You miss opportunity you craved forever.
Wainger Group works with people, like you, who have big ideas, and great products and services to
• clarify and deliver your message so you win the business you seek
• command the attention you deserve, and
• persuade others to rally to your cause.
Your bosses, clients, investors and supporters know your value and stay at your side.
Public Relations that Reveals and Reinforces Your Value.
For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...
The truth has always been elusive, And, now, in the age of social media, algorithms expose us only to information and beliefs that conform to and reinforce our own beliefs. Alternative facts masquerade as reality. The truth is even harder to discern. In our work and home lives, we must make the effort to actively seek the truth and protect it as a valuable business and national resource.
When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.