When people don’t get you, you don’t get what you want.
For two decades, I have watched great people with great products or important causes get ignored and not achieve the success and impact they desire. And all because they can’t express to others why what they do matters. When people don’t get you, you don’t get what you want. Your competitor lands the big client you’ve chased for a year. Your business idles, stuck on stagnant. You miss opportunity you craved forever.
Wainger Group works with people, like you, who have big ideas, and great products and services to
• clarify and deliver your message so you win the business you seek
• command the attention you deserve, and
• persuade others to rally to your cause.
Your bosses, clients, investors and supporters know your value and stay at your side.
Public Relations that Reveals and Reinforces Your Value.
Become the habit no one wants to break.
Liz Wainger’s New Book:
Prism of Value
If you want to communicate effectively so you connect, convince and influence those who matter most to your success–and to your life–Prism of Value is for you.
Wainger Wisdom Blog
Crossing the Writing Finish Line
For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...
Are You Flipping the Most Powerful Side of Your Message Coin?
When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.
Stop Wasting My Time with Your Useless Video
As more and people companies turn to video to tell their stories, they waste their viewer's time with boring and irrelevant content. Get your audiences to tune in by following these three simple tips.
Business Messaging: Avoid the Epic Fail
Most business messaging fails because it speaks to what we do not why it matters to our audience. Break out of the list maker syndrome that ticks off all the products and services you offer. Instead, make your case by talking about great things that can and will happen with and through you. Get people excited about the big things so that they understand why all the smaller things you do every day are so important—and how they fit into making things better for the people you need and want to reach most.