WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Stop Hitting on Me (on LinkedIn)
Being on LinkedIn these days feels a lot like walking into a bar. You sit down, make small talk, maybe share a laugh—and then suddenly, someone’s hitting on you.
Get Ready for 2026: A Smarter Approach to Communication Strategy
As Q4 approaches, now is the time to assess where your communication efforts stand—and whether they're ready to take on the challenges and opportunities of 2026. The landscape continues to shift rapidly. Between AI breakthroughs, hybrid work, and rising audience expectations, proactive planning isn’t just [...]
Why DIY Messaging Fails — And How to Create Clear, Audience-Focused Communication
Think you can DIY your messaging? That may be what’s holding you back. Most organizations think they know what to say about themselves. After all, who knows your work better than you? But messaging isn’t just describing what you do, it’s making people care about [...]
Message Development: The Missing Link in Communications Planning
In nearly every conversation about communications strategy, one phrase comes up again and again: messaging matters.
Why Your Brand Isn’t Connecting with Those Who Matter Most
They say those closest to us are often the last to know — and nowhere is that more true than inside our own organizations. Too many leaders prioritize external communication — focusing on customers, donors, media, and policymakers — while overlooking the most critical audience: [...]
I Thought I Was Safe
For more than a quarter-century, I’ve made my living as a writer and communications strategist. Writers are inventors whose creations spring from our minds.
What I’ve Learned the Hard Way (and the Heartfelt Way) – Part 1
When I started Wainger Group 25 years ago, I had a desk, a phone, a big idea, and no clue what was ahead.
Why Word Choice Matters More Than You Think
Words have power that we often don’t fully realize. We rarely stop to consider how much they matter in our everyday conversations, workplaces, and even the stories we tell.
“I’m Afraid My Meeting Will Suck” — And How to Make Sure It Doesn’t
Learn how to make memorable first impressions, whether meeting virtually or in person. Tips to build confidence, connect authentically, and stand out from the start.
Virtual vs. In-Person: How to Tell Your Story and Make a Strong First Impression
Learn how to make memorable first impressions, whether meeting virtually or in person. Tips to build confidence, connect authentically, and stand out from the start.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: