Wainger Wisdom
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand. Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
7 Ways to Ensure the Biggest Bang for Your Communications Dollar
With the first quarter of the year nearly complete, now is a great time to check in on the effectiveness of your communications investments. Stop wasting time and money on initiatives that are not performing. Here is a checklist to guide you.
Mentoring Monday
On Monday I had the great honor to participate in the Washington Business Journal's #MentoringMonday. And it was so inspiring to be around so many talented and strong women.
How to create fearless marketing one relationship at a time
My biggest fear when I started my company more than 20 years ago was that I wouldn’t get any business. As it turned out, I didn’t have to dial for business because I had strong relationships with people who trusted me, valued my skills and wanted to help me. This post offers some tips for building these relationships.
4 Ways to Show Your Clients Why You Are Valuable
No matter what our endeavor, we all seek to create value for those we serve. And yet, so many worthy ventures and causes don't get traction because the people behind them struggle to communicate what matters most to their audience: why are you valuable to me?
How to Restore Trust When You Have Made Your Customers Angry
I loved Southwest Airlines. Until now. This once trusted brand has shaken my confidence and that of so many others. When a trusted brand like Southwest lets so many people down, the costs to reputation and to repair the damage are high. Businesses and nonprofits alike would be wise to learn from their mistakes. Here are a few tips.
Wainger Group Holiday Message
I'm sitting in my office with one of Wainger Group's most trusted and valued employees, Buddy. And together, we want to wish you a very happy holiday season and a healthy and prosperous New Year.
Your First Resolution for 2023: A Communications Plan
Creating a communications plan can feel overwhelming. But don't look at your roadmap as another box to check. Instead, think of it as a useful tool to move you and your organization forward.
Surprising Strategy to Grab Attention, Reduce Tensions, and Win Hearts and Minds
When leaders impose new directives without explanation or context, or when they criticize poor performance in harsh ways, they often fail to get the results they seek. When tough decisions must be made, unpleasant news has to be delivered, or big changes are on the horizon, going neutral can be the best approach.
A Simple Act That Inspired Love, Hope and Possibility to Change the World
We can’t fix the big problems in the world but we can make a big impact to those near and dear to us, to those in our communities. Small gestures add up and enough of them can make the world a better place. Read on.
Kiss Change on the Lips if You Want Your Business to Thrive
Advertising executive Cary Hatch knows a thing or two about communication and change. She recently merged her successful marketing agency with another firm and had to practice what she preaches. In our latest Prism of Value podcast, Cary talks about what the merger has taught her about leadership, culture building and communication.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: