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Wainger Wisdom2018-09-14T14:26:47+00:00

Wainger Wisdom

In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand. Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Are You Flipping the Most Powerful Side of Your Message Coin?

When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.

Business Messaging: Avoid the Epic Fail

Most business messaging fails because it speaks to what we do not why it matters to our audience. Break out of the list maker syndrome that ticks off all the products and services you offer.  Instead, make your case by talking about great things that can and will happen with and through you.  Get people excited about the big things so that they understand why all the smaller things you do every day are so important—and how they fit into making things better for the people you need and want to reach most.

5 Powerful Ways to Amp Up Your 2019 Communications

In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness.  Rather than trying for quantity, we should be thinking about quality.  So in 2019 here are five things you can do to enhance the quality of your communication.

By |January 14th, 2019|Categories: Strategic and Corporate Communications|Tags: , , , |0 Comments

A New Website, A New Beginning

There is an old saying that the shoemaker’s children are often the last to get shoes.  The same thing holds true for communications professionals.  We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves. 

By |December 13th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments

Crossing the Writing Finish Line

For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...

By |October 3rd, 2018|Categories: Home Featured, Influence and Thought Leadership|0 Comments

Bigger or Louder Doesn’t Make Me Hear You

It’s an election year and with the primaries in full swing in my county, my mailbox overfloweth with postcards from candidates. They all look and sound alike with promises of fighting for me, for better education, for jobs, for better health care.  In order to stand out, these political hopefuls are putting their bland messages on bigger card stock.

1 Thing You Do That Annoys Other People and How to Stop It

The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.

The Amazing Cherry Blossoms and Growing a Business

As the cherry blossoms on my street hit their peak a few days ago, it made me think about how similar these beautiful trees are to the businesses we are growing every day.   For more than 50 years, thanks to the civic-minded spirit of my neighborhood’s first residents, these trees have shaded my street.

By |April 17th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments

6 Ways to Talk Your Way Through Conflict

Turn on any newscast and you have an opportunity to learn how to deal with conflict.  Nothing feels more pressure-filled than being interviewed by a reporter on live television. There are no opportunities for do-overs, and what you say or how you present yourself is on view for millions. 

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