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Wainger Wisdom2018-09-14T14:26:47-04:00

Wainger Wisdom

In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand. Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

The Simple Truth to Avoid Communication Crashes

The communications patterns we learn from our families, and later interactions at school or university, on sports teams, at our first job, and from mass media, shape the way we see and react to the world. It’s within our families or our grade-school interactions that we develop patterns of communication that drive how we connect or don't with others. Understanding these patterns can prevent communications crashes.

The Truth: The Most Important Business (and National) Resource

The truth has always been elusive, And, now, in the age of social media, algorithms expose us only to information and beliefs that conform to and reinforce our own beliefs.  Alternative facts masquerade as reality.  The truth is even harder to discern. In our work and home lives, we must make the effort to actively seek the truth and protect it as a valuable business and national resource.

Are You Flipping the Most Powerful Side of Your Message Coin?

When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.

Business Messaging: Avoid the Epic Fail

Most business messaging fails because it speaks to what we do not why it matters to our audience. Break out of the list maker syndrome that ticks off all the products and services you offer.  Instead, make your case by talking about great things that can and will happen with and through you.  Get people excited about the big things so that they understand why all the smaller things you do every day are so important—and how they fit into making things better for the people you need and want to reach most.

5 Powerful Ways to Amp Up Your 2019 Communications

In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness.  Rather than trying for quantity, we should be thinking about quality.  So in 2019 here are five things you can do to enhance the quality of your communication.

By |January 14th, 2019|Categories: Strategic and Corporate Communications|Tags: , , , |0 Comments

A New Website, A New Beginning

There is an old saying that the shoemaker’s children are often the last to get shoes.  The same thing holds true for communications professionals.  We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves. 

By |December 13th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments

Crossing the Writing Finish Line

For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...

By |October 3rd, 2018|Categories: Home Featured, Influence and Thought Leadership|0 Comments

Bigger or Louder Doesn’t Make Me Hear You

It’s an election year and with the primaries in full swing in my county, my mailbox overfloweth with postcards from candidates. They all look and sound alike with promises of fighting for me, for better education, for jobs, for better health care.  In order to stand out, these political hopefuls are putting their bland messages on bigger card stock.

1 Thing You Do That Annoys Other People and How to Stop It

The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.

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