Stop Wasting My Time with Your Useless Video
As more and people companies turn to video to tell their stories, they waste their viewer's time with boring and irrelevant content. Get your audiences to tune in by following these three simple tips.
5 Powerful Ways to Amp Up Your 2019 Communications
In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness. Rather than trying for quantity, we should be thinking about quality. So in 2019 here are five things you can do to enhance the quality of your communication.
The Powerful Communications Secret in Lenore’s Scarf
At the recent Comnet ’17 conference, I noticed Lenore Neier of the William T. Grant Foundation. A beautiful white scarf with a tiny gold design was draped perfectly around her neck.
Now is the Time for a Communications Plan
It’s that time of year again. Communications planning time! Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months.
The Secret of Communicating Value: Trust
Two experiences with service providers on the same night reminded me of a key tenet of value creation: mutual trust between your enterprise and your clients, customers, donors or partners.
4 Secrets to Communicating Value
One of the secrets of successful people is that they make lists of things they want to accomplish. Then they march along their to-do list to accomplishment nirvana. While that may work for productivity, it’s a terrible technique for communicating.
The Secret to Effective Communications: Dispel the Fog
If asked, most executives will say that clear, compelling and effective communications is essential to the success of their enterprise. The reality is that this is an area where so many organizations fall short.
It’s 2015: Where is Your Communications Plan?
The start of any new year […]
Strategic Communications: Why is Asking “Why?” So Difficult?
Little children are not afraid to ask, “Why?” Why is the sky blue, why do I have to eat broccoli…and the list goes on and on. In contrast, big corporations and organizations seem to be afraid of the “why” question preferring to focus on the “what” and even the “how.”
Communications Planning: SCORE© Your Assets
We’ve been writing and talking about how achieving communications success in this age of rapidly changing, fast-growing platforms requires learning how to be like an orchestra conductor—bringing together a wide arrangement of programs, needs, and audiences, developing and maintaining a strong brand position, and keeping your enterprise front and center in the minds of key stakeholders.