How to Get the C-Suite to Value the PR-Suite
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
Why Your Storytelling Fails to Connect and How to Fix It
Businesses are jumping on the storytelling bandwagon and so many aren’t doing it well. Here are some ways to use storytelling to captivate your stakeholders.
The Truth: The Most Important Business (and National) Resource
The truth has always been elusive, And, now, in the age of social media, algorithms expose us only to information and beliefs that conform to and reinforce our own beliefs. Alternative facts masquerade as reality. The truth is even harder to discern. In our work and home lives, we must make the effort to actively seek the truth and protect it as a valuable business and national resource.
Stop Wasting My Time with Your Useless Video
As more and people companies turn to video to tell their stories, they waste their viewer's time with boring and irrelevant content. Get your audiences to tune in by following these three simple tips.
5 Powerful Ways to Amp Up Your 2019 Communications
In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness. Rather than trying for quantity, we should be thinking about quality. So in 2019 here are five things you can do to enhance the quality of your communication.
The Powerful Communications Secret in Lenore’s Scarf
At the recent Comnet ’17 conference, I noticed Lenore Neier of the William T. Grant Foundation. A beautiful white scarf with a tiny gold design was draped perfectly around her neck.
Now is the Time for a Communications Plan
It’s that time of year again. Communications planning time! Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months.
The Secret of Communicating Value: Trust
Two experiences with service providers on the same night reminded me of a key tenet of value creation: mutual trust between your enterprise and your clients, customers, donors or partners.
4 Secrets to Communicating Value
One of the secrets of successful people is that they make lists of things they want to accomplish. Then they march along their to-do list to accomplishment nirvana. While that may work for productivity, it’s a terrible technique for communicating.
The Secret to Effective Communications: Dispel the Fog
If asked, most executives will say that clear, compelling and effective communications is essential to the success of their enterprise. The reality is that this is an area where so many organizations fall short.