When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.
The New Year is a time for renewal, reset and getting our lives into shape. Now is a great time for your company or organization to tone its communication muscle. Make these resolutions to get you on your way.
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
Businesses are jumping on the storytelling bandwagon and so many aren’t doing it well. Here are some ways to use storytelling to captivate your stakeholders.
The truth has always been elusive, And, now, in the age of social media, algorithms expose us only to information and beliefs that conform to and reinforce our own beliefs. Alternative facts masquerade as reality. The truth is even harder to discern. In our work and home lives, we must make the effort to actively seek the truth and protect it as a valuable business and national resource.
As more and people companies turn to video to tell their stories, they waste their viewer's time with boring and irrelevant content. Get your audiences to tune in by following these three simple tips.
In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness. Rather than trying for quantity, we should be thinking about quality. So in 2019 here are five things you can do to enhance the quality of your communication.
At the recent Comnet ’17 conference, I noticed Lenore Neier of the William T. Grant Foundation. A beautiful white scarf with a tiny gold design was draped perfectly around her neck.
It’s that time of year again. Communications planning time! Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months.
Two experiences with service providers on the same night reminded me of a key tenet of value creation: mutual trust between your enterprise and your clients, customers, donors or partners.