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The Powerful Communications Secret in Lenore’s Scarf

At the recent Comnet ’17 conference, I noticed Lenore Neier of the William T. Grant Foundation.  A beautiful white scarf with a tiny gold design was draped perfectly around her neck.

Now is the Time for a Communications Plan

It’s that time of year again.  Communications planning time!  Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months.

The Secret to Effective Communications: Dispel the Fog

If asked, most executives will say that clear, compelling and effective communications is essential to the success of their enterprise. The reality is that this is an area where so many organizations fall short.

Strategic Communications: Why is Asking “Why?” So Difficult?

Little children are not afraid to ask, “Why?”  Why is the sky blue, why do I have to eat broccoli…and the list goes on and on. In contrast, big corporations and organizations seem to be afraid of the “why” question preferring to focus on the “what” and even the “how.” 

By |2018-06-13T09:49:44+00:00August 26th, 2014|Categories: Strategic and Corporate Communications|0 Comments

Communications Planning: SCORE© Your Assets

We’ve been writing and talking about how achieving communications success in this age of rapidly changing, fast-growing platforms requires learning how to be like an orchestra conductor—bringing together a wide arrangement of programs, needs, and audiences, developing and maintaining a strong brand position, and keeping your enterprise front and center in the minds of key stakeholders.

By |2018-11-21T08:24:01+00:00June 24th, 2014|Categories: Strategic and Corporate Communications|0 Comments

Why Communications Plans Fail

Communications planning is one of the key elements of a successful marketing and public relations program.  But all too often these beautifully crafted, wonderfully researched, and well-written plans simply fail to deliver.  Here are six reasons why.

Communications Transparency: Big Brother is Watching

The Internet of Things is changing our lives in ways that most of us don't fully understand.  With the pervasive use of location monitoring, social media and now sensors on our bodies, in our cars and our appliances, we are under surveillance constantly,  for which we have volunteered.

By |2018-06-13T10:51:49+00:00March 7th, 2014|Categories: Strategic and Corporate Communications|0 Comments