There is an old saying that the shoemaker’s children are often the last to get shoes. The same thing holds true for communications professionals. We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves.
The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.
Many clients have told me that when they make presentations, they feel as though they are facing a pack of lions waiting to pounce on every word. When observing these leaders in action, the reason becomes clear. More often than not, the issue is poor communication and presentation savvy. Their demeanor or conduct lacks confidence and conviction.
Earlier this week, I had the great pleasure of speaking to the Society of Marketing Professionals DC Chapter about how to pitch the media. Most of the people in the room were primarily focused on marketing and business development.
There is a right way and a wrong way to apologize. A poorly executed apology can make a bad situation worse.
Information about our organizations and our employees flows freely across the Internet in ways we don't expect. A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.
Most enterprises approach communication from a “Prism of Me,” as opposed to a “Prism of Value.” Think of it this way. A prism takes white light and refracts it to create Technicolor rays.
