How to Avoid Becoming the Crisis – We’ve Got Enough to Manage

It doesn’t take much to create a firestorm. One tweet dashed off in haste can lead to job ousters, plunging stock prices, and reputational damage that can take years to overcome. It doesn’t have to be that way. Here are some tips for avoiding an unnecessary crisis.

Creating Messages that Will Change Your World

If you want to break through the noise, you have to have to great messages. Effective communicators know how to messages us where we hurt and where we hope. They know how to frame their product, ideas or services in ways that tap into what we most want or fear. Asking yourself, three questions will help you improve your messages.

Conquer Your Fear So You Communicate Better

Fear is one of our most powerful emotions. If we don’t know how to tame fear, it paralyzes us. Worse yet, others can use fear to manipulate us. Fear clouds our brains and stymies effective communication. Learn how to conquer yours in this post.

How to Make Messages that Make Your Audience the Hero

Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.

Winning and Success with a Powerful Purpose

In our virtual world, there is no shortage of advice. But if you want success in business or in life for that matter, having a clearly defined purpose matters. Purpose isn’t about what we do but about the impact of what we do. This post offers some thoughts on how to find your purpose.

By |2020-08-25T11:48:59-04:00August 25th, 2020|Categories: Branding and Positioning|Tags: , , , , |0 Comments

Now is the Best Time to Rethink Your Communications Plan

Typically, the end of the year is the time organizations undertake communications planning. But the pandemic has changed all of that. Businesses and nonprofits need to carefully consider what, how and when they communicate with their staffs, clients, customers or donors to foster engagement and avoid colliding with your most important stakeholders. This post offers helpful communications planning tips.

Two Powerful Questions You Should Ask Everyday

If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.

How to Think Like an Owner to Build a Powerful Brand

When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.

How to Get the C-Suite to Value the PR-Suite

Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.

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