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How to Think Like an Owner to Build a Powerful Brand

When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.

How to Get the C-Suite to Value the PR-Suite

Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.

The Simple Truth to Avoid Communication Crashes

The communications patterns we learn from our families, and later interactions at school or university, on sports teams, at our first job, and from mass media, shape the way we see and react to the world. It’s within our families or our grade-school interactions that we develop patterns of communication that drive how we connect or don't with others. Understanding these patterns can prevent communications crashes.

Are You Flipping the Most Powerful Side of Your Message Coin?

When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.

5 Powerful Ways to Amp Up Your 2019 Communications

In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness.  Rather than trying for quantity, we should be thinking about quality.  So in 2019 here are five things you can do to enhance the quality of your communication.

By |2019-03-12T11:46:05-04:00January 14th, 2019|Categories: Strategic and Corporate Communications|Tags: , , , |0 Comments

A New Website, A New Beginning

There is an old saying that the shoemaker’s children are often the last to get shoes.  The same thing holds true for communications professionals.  We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves. 

By |2019-03-12T11:45:08-04:00December 13th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments