How to Make Messages that Make Your Audience the Hero

Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.

Winning and Success with a Powerful Purpose

In our virtual world, there is no shortage of advice. But if you want success in business or in life for that matter, having a clearly defined purpose matters. Purpose isn’t about what we do but about the impact of what we do. This post offers some thoughts on how to find your purpose.

By |2020-08-25T11:48:59-04:00August 25th, 2020|Categories: Branding and Positioning|Tags: , , , , |0 Comments

Now is the Best Time to Rethink Your Communications Plan

Typically, the end of the year is the time organizations undertake communications planning. But the pandemic has changed all of that. Businesses and nonprofits need to carefully consider what, how and when they communicate with their staffs, clients, customers or donors to foster engagement and avoid colliding with your most important stakeholders. This post offers helpful communications planning tips.

Two Powerful Questions You Should Ask Everyday

If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.

How to Think Like an Owner to Build a Powerful Brand

When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.

How to Get the C-Suite to Value the PR-Suite

Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.

The Simple Truth to Avoid Communication Crashes

The communications patterns we learn from our families, and later interactions at school or university, on sports teams, at our first job, and from mass media, shape the way we see and react to the world. It’s within our families or our grade-school interactions that we develop patterns of communication that drive how we connect or don't with others. Understanding these patterns can prevent communications crashes.

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