When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
The secret to grabbing media attention is the same as reaching any audience: respect for their world and knowing and delivering what they value most. Here are some tips to pitch like a pro.
Having a great product or service isn’t always enough. There also has to be a reason to do it now. Here are some ways to become a “must have” today.
Building a powerful brand is so much more than about advertising and social media. This blog offers practical tips to make your brand amazing.
The communications patterns we learn from our families, and later interactions at school or university, on sports teams, at our first job, and from mass media, shape the way we see and react to the world. It’s within our families or our grade-school interactions that we develop patterns of communication that drive how we connect or don't with others. Understanding these patterns can prevent communications crashes.
When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.
As more and people companies turn to video to tell their stories, they waste their viewer's time with boring and irrelevant content. Get your audiences to tune in by following these three simple tips.
In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness. Rather than trying for quantity, we should be thinking about quality. So in 2019 here are five things you can do to enhance the quality of your communication.
There is an old saying that the shoemaker’s children are often the last to get shoes. The same thing holds true for communications professionals. We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves.
