Somehow people have gotten the idea that being vulnerable can be a powerful marketing tool. And it might be if it’s genuine. But vulnerability to sell feels more like manipulation than genuine connection. What is, after all, true vulnerability?
If you think communication is about writing articles or building your social media following, think again. Good communication is about connection Are you connecting or just producing copy?
Do you know whether the time and money you are investing in communicating with your stakeholders is effective? If not, it’s time for a communications audit. Here’s why it can be helpful.
If you are a soon-to-be new grad or a more seasoned pro pounding the pavement for a job, networking is key to your success. But only if you do it well and respectfully. Here are a few tips for how.
The best personal brands are built on communicating results and impact not a laundry list of tasks.
The wrong messenger will cause people to ignore you or worse not to feel confident about doing business or working with you. You want people who can get the point across and get results.
As people are struggling to navigate their career path during these crazy times, they need a guide. We are obligated to share our knowledge, insights and our support.
Now more than ever we need to be communicating. However, we must not wear ourselves out in the process. What are you doing for stress-free communication?
Confirmation is now more important than ever because so many of us are working remotely.
People often confuse mission and message. Mission is about what you do. Message is about why what you do matters.