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Email: The Most Dangerous Form of Communication

Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars.

Don’t Let Your Brand Collapse from Deferred Maintenance

In Marketing and Communications, it is easy to want to chase the shiny bright object--the newest social media platform, a new design for the logo, a new tagline. But the real magic of branding is making your brand live in the hearts and minds of your stakeholders.

4 Lessons from Apple Watch to Improve Your Business

For a milestone wedding anniversary, my husband announced he had gotten me a great present. My first thought was, “Tiffany.” After all, what girl doesn’t like the blue box and the delights that might be found within it? Instead, I got something better: an Apple Watch.

4 Tips to Rebuilding a Tarnished Brand

As an avid runner and supporter of various nonprofit causes, springtime means deciding, which 5Ks and 10Ks?  Until 2012, the Komen 5K in Washington, DC, was always at the top of my list. It was a positive and powerful brand that I admired.  For more than 15 years, I ran that race until they so bitterly disappointed me with their decision to withhold funding from Planned Parenthood, which I wrote about in this post.

Message Development: More BITE in Your Communications

Sound bites are not just for media interviews.  As we recently wrote in the Huffington Post, knowing how to create a powerful sound bite can help you more effectively connect and engage with your clients, donors and prospects.  And they’ll be more likely to remember what you said.

By |2018-06-13T10:24:15+00:00May 19th, 2014|Categories: Branding and Positioning|0 Comments

Puppies, Clydesdales Lead to Great Storytelling

The stars of this year’s Super Bowl weren’t the Broncos and Seahawks but the adorable Labrador puppy and muscular Clydesdale featured in a 60-second Budweiser beer commercial.  At last count, the ad had more than 40 million views on YouTube.  Pollster Frank Luntz noted on CBS This Morning that women and men in a focus group he arranged to watch the big game ads were deeply moved by it, some to tears.  So why is this commercial so powerful?