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Branding and Positioning

The Power of Communicating in Shades of Gray

I don't know about you but I am tired of a black and white world that squeezes out the shades of gray. We live in a culture where everything seems to be “either/or.”  It is us vs. them.  For or against.  My way or the highway.  Fragmentation and confrontation occurs in every aspect of our lives.

By |2018-06-13T10:24:15-04:00January 17th, 2017|Categories: Branding and Positioning|Tags: , , , , , |0 Comments

Avoid the Porosity of Information Trap

Information about our organizations and our employees flows freely across the Internet in ways we don't expect.  A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.

Email: The Most Dangerous Form of Communication

Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars.

Don’t Let Your Brand Collapse from Deferred Maintenance

In Marketing and Communications, it is easy to want to chase the shiny bright object--the newest social media platform, a new design for the logo, a new tagline. But the real magic of branding is making your brand live in the hearts and minds of your stakeholders.

4 Lessons from Apple Watch to Improve Your Business

For a milestone wedding anniversary, my husband announced he had gotten me a great present. My first thought was, “Tiffany.” After all, what girl doesn’t like the blue box and the delights that might be found within it? Instead, I got something better: an Apple Watch.

4 Tips to Rebuilding a Tarnished Brand

As an avid runner and supporter of various nonprofit causes, springtime means deciding, which 5Ks and 10Ks?  Until 2012, the Komen 5K in Washington, DC, was always at the top of my list. It was a positive and powerful brand that I admired.  For more than 15 years, I ran that race until they so bitterly disappointed me with their decision to withhold funding from Planned Parenthood, which I wrote about in this post.