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Liz Wainger

About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value™: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on Twitter @lizwainger

A New Website, A New Beginning

There is an old saying that the shoemaker’s children are often the last to get shoes.  The same thing holds true for communications professionals.  We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves. 

By |2018-12-13T08:25:21+00:00December 13th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments

Crossing the Writing Finish Line

For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...

By |2018-12-10T09:34:36+00:00October 3rd, 2018|Categories: Home Featured, Influence and Thought Leadership|0 Comments

New Book Prism of Value Builds Authentic and Effective Communication for Success

What happens when clients, bosses, clients, family or friends don’t get you? You don’t get that coveted job.  Your competitor wins the business you have chased for two years.  You can’t get your co-workers to help you on a project.

By |2018-10-04T16:56:37+00:00September 24th, 2018|Categories: In the News|0 Comments

Bigger or Louder Doesn’t Make Me Hear You

It’s an election year and with the primaries in full swing in my county, my mailbox overfloweth with postcards from candidates. They all look and sound alike with promises of fighting for me, for better education, for jobs, for better health care.  In order to stand out, these political hopefuls are putting their bland messages on bigger card stock.

Liz Wainger Lends Corporate Marketing Expertise to Washington Business Journal: “Stanley Cup, Capital One is Already a Winner”

“You want to be in front of your customers and potential customers as often as possible, and you want to be in front of them in positive ways,” said Liz Wainger, corporate branding expert and president of the Wainger Group. “The repetition of hearing your name and having your reputation attached to such a positive thing and such an uplifting thing for our region can only help and reinforce and support the branding strategy the company already has in place.”

By |2018-08-30T11:39:55+00:00May 25th, 2018|Categories: In the News|0 Comments

1 Thing You Do That Annoys Other People and How to Stop It

The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.

The Amazing Cherry Blossoms and Growing a Business

As the cherry blossoms on my street hit their peak a few days ago, it made me think about how similar these beautiful trees are to the businesses we are growing every day.   For more than 50 years, thanks to the civic-minded spirit of my neighborhood’s first residents, these trees have shaded my street.

By |2018-06-13T09:32:26+00:00April 17th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments

6 Ways to Talk Your Way Through Conflict

Turn on any newscast and you have an opportunity to learn how to deal with conflict.  Nothing feels more pressure-filled than being interviewed by a reporter on live television. There are no opportunities for do-overs, and what you say or how you present yourself is on view for millions. 

Stop: Do You Have the Right to Tell That Story?

When Jessica Curry took her daughter Parker to the National Portrait Gallery to see the recently installed portrait of Michelle Obama, a fellow museumgoer was struck by the little girl’s expression. Ben Hines snapped a photo with his cell phone and later posted the photo on Facebook.

Don’t Get Stuck in the Hot Seat: Boost Your Presentation Confidence

Many clients have told me that when they make presentations, they feel as though they are facing a pack of lions waiting to pounce on every word.  When observing these leaders in action, the reason becomes clear.  More often than not, the issue is poor communication and presentation savvy. Their demeanor or conduct lacks confidence and conviction.

By |2018-06-13T09:34:43+00:00February 28th, 2018|Categories: Branding and Positioning|Tags: , , , , |0 Comments