With the first quarter of the year nearly complete, now is a great time to check in on the effectiveness of your communications investments. Stop wasting time and money on initiatives that are not performing. Here is a checklist to guide you.
On Monday I had the great honor to participate in the Washington Business Journal's #MentoringMonday. And it was so inspiring to be around so many talented and strong women.
We asked them how to better support women in the workforce, particularly those who take the entrepreneurial leap. This is what they said.
My biggest fear when I started my company more than 20 years ago was that I wouldn’t get any business. As it turned out, I didn’t have to dial for business because I had strong relationships with people who trusted me, valued my skills and wanted to help me. This post offers some tips for building these relationships.
No matter what our endeavor, we all seek to create value for those we serve. And yet, so many worthy ventures and causes don't get traction because the people behind them struggle to communicate what matters most to their audience: why are you valuable to me?
I loved Southwest Airlines. Until now. This once trusted brand has shaken my confidence and that of so many others. When a trusted brand like Southwest lets so many people down, the costs to reputation and to repair the damage are high. Businesses and nonprofits alike would be wise to learn from their mistakes. Here are a few tips.
I'm sitting in my office with one of Wainger Group's most trusted and valued employees, Buddy. And together, we want to wish you a very happy holiday season and a healthy and prosperous New Year.
Creating a communications plan can feel overwhelming. But don't look at your roadmap as another box to check. Instead, think of it as a useful tool to move you and your organization forward.
When leaders impose new directives without explanation or context, or when they criticize poor performance in harsh ways, they often fail to get the results they seek. When tough decisions must be made, unpleasant news has to be delivered, or big changes are on the horizon, going neutral can be the best approach.
We can’t fix the big problems in the world but we can make a big impact to those near and dear to us, to those in our communities. Small gestures add up and enough of them can make the world a better place. Read on.
