About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on LinkedIn.

How the Lack of Clear Messaging Hurts Your Business (and How to Fix It!)

You may be losing clients, job opportunities or supporters because you don’t have clear messaging. So you confuse, you bore or you turn your audience off. Here are some tips to get your messages out of the fog so the audiences who matter most to you can see and appreciate your value.

By |2024-06-10T10:16:45-04:00June 11th, 2024|Categories: Branding and Positioning|

Build Brand Advocacy Internally to Build a Stronger Presence Externally

Creating and maintaining a strong brand presence in today’s competitive market is vital to ensuring your message is heard loud and clear. Turning your internal team into brand advocates reaps enormous benefits, driving engagement, loyalty, and adoption of company values and products. Here are several tips to build brand advocacy internally, ensuring your employees see themselves and act not just as workers but as passionate champions of your brand.

By |2024-05-24T16:09:52-04:00May 29th, 2024|Categories: Corporate Communications|

Show Me The Love At Work

It’s Valentine’s Day and love is in the air. It may seem odd to talk about love in a business setting but when we love our clients, our colleagues, our teams, and our partners and they love us back, it makes work not seem like work. It is about healthy and strong work relationships, and the best way to build authentic connections is by showing those most critical to your success, some love. Here’s how.

By |2024-03-20T10:44:54-04:00February 14th, 2024|Categories: Corporate Communications|

7 Tips for Expressing an Attitude of Gratitude

These days the thank you note and other expressions of attitudes of gratitude can sometimes seem like an endangered species. Expressing thanks is an important part of social well being. Here are some tips for how to do it right.

By |2024-02-19T12:51:35-05:00November 15th, 2023|Categories: Messaging|Tags: , , , , |

Delivering Bad News In a Good Way 

Bad things happen to good companies and organizations. While most organizations worry about their reputation externally, it is equally important to make sure you are communicating to the people who are responsible for that reputation – your employees. Here are some tips to deliver bad news in a good way.

By |2023-10-10T15:11:43-04:00October 11th, 2023|Categories: Internal Communication|Tags: , , |
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