How to Avoid Good Intentions that Lead to Bad Messaging
A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
How to Get the C-Suite to Value the PR-Suite
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
How to Grab the Media’s Attention Now
The secret to grabbing media attention is the same as reaching any audience: respect for their world and knowing and delivering what they value most. Here are some tips to pitch like a pro.
The Easiest Marketing Activity That Many Fail to Do
The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.
How to Get Beyond “Nice to Have” to Be a “Must Have”
Having a great product or service isn’t always enough. There also has to be a reason to do it now. Here are some ways to become a “must have” today.
Why Your Storytelling Fails to Connect and How to Fix It
Businesses are jumping on the storytelling bandwagon and so many aren’t doing it well. Here are some ways to use storytelling to captivate your stakeholders.
How to Build a Powerful, Amazing Brand
Building a powerful brand is so much more than about advertising and social media. This blog offers practical tips to make your brand amazing.
The Most Important Question You Have to Answer
If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.
How to Care for Others in Need
When the chips are down, people want to help but they don't know how. Taking cues from SMART strategic planning, this blog post offers some practical advice on how to deliver SMART support to colleagues and others facing personal or professional crises.
So You Want to Be a Thought Leader
Thought leadership can increase your visibility and build your credibility in the marketplace. But here's the rub: to be a thought leader, you have to have thoughts that matters. Find out the seven things you need to do to establish yourself and your company as a thought leader.