Seasoned business pros and corporate executives invest heavily in media training so they can deliver their messages clearly. Their calm, unflappable demeanor comes after intensive preparation and practice. This post offers a few lessons from media training that you can apply to everyday business situations.
It doesn’t take much to create a firestorm. One tweet dashed off in haste can lead to job ousters, plunging stock prices, and reputational damage that can take years to overcome. It doesn’t have to be that way. Here are some tips for avoiding an unnecessary crisis.
When faced with negative publicity, you can fight it or turn it to your advantage. And that’s exactly what the Kazakh Tourism Board did in response to the newly released Borat movie sequel that portrays the country unfavorably. As a result, they are garnering tons of favorable media coverage.
If you want to break through the noise, you have to have to great messages. Effective communicators know how to messages us where we hurt and where we hope. They know how to frame their product, ideas or services in ways that tap into what we most want or fear. Asking yourself, three questions will help you improve your messages.
Fear is one of our most powerful emotions. If we don’t know how to tame fear, it paralyzes us. Worse yet, others can use fear to manipulate us. Fear clouds our brains and stymies effective communication. Learn how to conquer yours in this post.
The race to the top of whatever field you’re in is not won by skill, knowledge or talent alone. You also need to find something that makes you unforgettable and helps you stand out from the crowd. You need to find your “shtickiness,” in a world where the competition for our attention increases every day.
If you ever thought that a virtual meeting can’t be engaging, think again. A recent experience at an online dinner and networking event changed my mind, offering some powerful lessons on fostering interaction and intimacy while sitting in front of a screen. Learn how to make it happen.
Relationships are the foundation of all human activity. Our success in life hinges on our ability to forge and maintain bonds with people we like and trust. Relationships are based on an exchange of value. Learn more about how to increase your Return on Relationships.
Storytelling and sharing is one of the most powerful ways to connect us with others. But so many of us don’t realize that we even have stories to tell. We have to have the discipline to see the stories in front of us and learn to tell them well. Learn how in this post.
Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.