I Am Going Back To School. And It Both Terrifies And Thrills Me.
Yes, I am starting a Master's in Liberal Arts at St John's College in Annapolis to read The Great Books.
Introducing Communication Office Hours
Wainger Group is launching something new–a series of three FREE office hours where participants can join for a 30-minute session to get answers to communications challenges and issues. S
Don’t Become Anyone’s Raw Meat: A Lesson in Defensive Communication
This is inspired by an experience facilitating a board of directors’ retreat for an association undergoing a rebranding. While the board was excited about the new direction the organization was taking, the changes were met with swift and fierce negative reactions from longstanding members, who felt excluded from the decision-making process. In the end, the issue wasn’t so much the new name or logo, but how the changes were implemented. This incident exposed several rifts between the board and the membership.
How the Lack of Clear Messaging Hurts Your Business (and How to Fix It!)
You may be losing clients, job opportunities or supporters because you don’t have clear messaging. So you confuse, you bore or you turn your audience off. Here are some tips to get your messages out of the fog so the audiences who matter most to you can see and appreciate your value.
Build Brand Advocacy Internally to Build a Stronger Presence Externally
Creating and maintaining a strong brand presence in today’s competitive market is vital to ensuring your message is heard loud and clear. Turning your internal team into brand advocates reaps enormous benefits, driving engagement, loyalty, and adoption of company values and products. Here are several tips to build brand advocacy internally, ensuring your employees see themselves and act not just as workers but as passionate champions of your brand.
It’s Not Difficult to Communicate about Your Brand; You Just Have to Want to Engage
Every brand is built on a core message, an identity that seeks to resonate with consumers in a way that goes beyond product features and price points.
You Are About to Lose Me With Your Over Complicated Messaging
Companies and nonprofits alike make it challenging for their audiences to understand who they are and why they matter. My new electric car reminded me that complicated messaging frustrates your audiences. Here are a few tips for avoiding the complexity trap.
Finding Your Why: Effective Brand Repositioning
In order to understand how to execute an effective brand repositioning, it’s important to understand the why behind the change and what you should consider as it relates to your organization.
An Iguana Gave Me a Lesson on The Perils of Snap Judgments
This guy scared me, until I found out he is a vegetarian. A trip to the Galapagos introduced me to this character whom I’ll call Iggy. When I first saw him, I had to fight the urge to scream.
Show Me The Love At Work
It’s Valentine’s Day and love is in the air. It may seem odd to talk about love in a business setting but when we love our clients, our colleagues, our teams, and our partners and they love us back, it makes work not seem like work. It is about healthy and strong work relationships, and the best way to build authentic connections is by showing those most critical to your success, some love. Here’s how.