Liz Wainger

About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on Twitter @lizwainger

Building Relationships IS the Most Valuable Thing You Can Do

Relationships are the foundation of all human activity. Our success in life hinges on our ability to forge and maintain bonds with people we like and trust. Relationships are based on an exchange of value. Learn more about how to increase your Return on Relationships.

By |2020-09-22T14:55:35-04:00September 22nd, 2020|Categories: Branding and Positioning|Tags: , , , |0 Comments

Find Your Amazing Story to Connect with The World

Storytelling and sharing is one of the most powerful ways to connect us with others. But so many of us don’t realize that we even have stories to tell. We have to have the discipline to see the stories in front of us and learn to tell them well. Learn how in this post.

By |2020-09-15T10:28:46-04:00September 15th, 2020|Categories: Branding and Positioning|Tags: , , , , |0 Comments

How to Make Messages that Make Your Audience the Hero

Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.

Winning and Success with a Powerful Purpose

In our virtual world, there is no shortage of advice. But if you want success in business or in life for that matter, having a clearly defined purpose matters. Purpose isn’t about what we do but about the impact of what we do. This post offers some thoughts on how to find your purpose.

By |2020-08-25T11:48:59-04:00August 25th, 2020|Categories: Branding and Positioning|Tags: , , , , |0 Comments

What 20 Amazing Years in Business Have Taught Me About Life

Starting a company is a giant leap of faith and one I took two decades ago. It’s been quite a ride with lots of ups and downs. But what sustains me, especially now in the midst of a pandemic and global economic crisis are some valuable lessons learned shared in this post.

By |2020-08-12T20:40:02-04:00August 12th, 2020|Categories: Corporate Communications|Tags: , , , |0 Comments

Now is the Best Time to Rethink Your Communications Plan

Typically, the end of the year is the time organizations undertake communications planning. But the pandemic has changed all of that. Businesses and nonprofits need to carefully consider what, how and when they communicate with their staffs, clients, customers or donors to foster engagement and avoid colliding with your most important stakeholders. This post offers helpful communications planning tips.

Your Employees are Your Most Important Audience

Despite, or perhaps because of the pandemic, internal communications is finally getting its due. Here are few tips for how to connect with employees especially as businesses contemplate a return to work.

Speak Up Even When You Don’t Have the Perfect Words

For weeks, I have been helping clients find their voice to bear witness to the horrific killings of George Floyd, Breonna Taylor and Ahmaud Arbery, while struggling to find my own. There are no perfect words. What matters is that first we speak our truth and not stay silent and then take meaningful action to back up our words.

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