About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on Twitter @lizwainger

Want a Winning Meeting? Avoid the Disastrous ‘Facipulation’ Trap

Organizations sometimes invest in planning retreats for team building or exploring new solutions, when, in reality, they only want to convince the team to do what management wants. It’s an approach that devalues employees or partners and erodes trust.

7 Ways to Ensure the Biggest Bang for Your Communications Dollar

With the first quarter of the year nearly complete, now is a great time to check in on the effectiveness of your communications investments. Stop wasting time and money on initiatives that are not performing. Here is a checklist to guide you.

How to create fearless marketing one relationship at a time

My biggest fear when I started my company more than 20 years ago was that I wouldn’t get any business. As it turned out, I didn’t have to dial for business because I had strong relationships with people who trusted me, valued my skills and wanted to help me. This post offers some tips for building these relationships.

By |2023-02-08T08:59:29-05:00February 8th, 2023|Categories: Corporate Communications|Tags: , , |

4 Ways to Show Your Clients Why You Are Valuable

No matter what our endeavor, we all seek to create value for those we serve. And yet, so many worthy ventures and causes don't get traction because the people behind them struggle to communicate what matters most to their audience: why are you valuable to me?

By |2023-01-17T09:33:34-05:00January 17th, 2023|Categories: Branding and Positioning|Tags: , , , |
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