Somehow people have gotten the idea that being vulnerable can be a powerful marketing tool. And it might be if it’s genuine. But vulnerability to sell feels more like manipulation than genuine connection. What is, after all, true vulnerability?
If you think communication is about writing articles or building your social media following, think again. Good communication is about connection Are you connecting or just producing copy?
Do you know whether the time and money you are investing in communicating with your stakeholders is effective? If not, it’s time for a communications audit. Here’s why it can be helpful.
How do we feel comfortable going out again, connecting with people in person? Each of us has our own risk tolerance.
If you are a soon-to-be new grad or a more seasoned pro pounding the pavement for a job, networking is key to your success. But only if you do it well and respectfully. Here are a few tips for how.
Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
Something in your business has gone wrong and you are flooded with angry, negative comments. What do you do? Sometimes a statement is called for. Here are some tips for crafting the right response.
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.
The best personal brands are built on communicating results and impact not a laundry list of tasks.