Call Us Today! 1 (301) 340-6831|info@waingergroup.com
Liz Wainger

About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on Twitter @lizwainger

Liz Wainger Lends Corporate Marketing Expertise to Washington Business Journal: “Stanley Cup, Capital One is Already a Winner”

“You want to be in front of your customers and potential customers as often as possible, and you want to be in front of them in positive ways,” said Liz Wainger, corporate branding expert and president of the Wainger Group. “The repetition of hearing your name and having your reputation attached to such a positive thing and such an uplifting thing for our region can only help and reinforce and support the branding strategy the company already has in place.”

By |2018-08-30T11:39:55-04:00May 25th, 2018|Categories: In the News|0 Comments

1 Thing You Do That Annoys Other People and How to Stop It

The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.

The Amazing Cherry Blossoms and Growing a Business

As the cherry blossoms on my street hit their peak a few days ago, it made me think about how similar these beautiful trees are to the businesses we are growing every day.   For more than 50 years, thanks to the civic-minded spirit of my neighborhood’s first residents, these trees have shaded my street.

By |2018-06-13T09:32:26-04:00April 17th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments

6 Ways to Talk Your Way Through Conflict

Turn on any newscast and you have an opportunity to learn how to deal with conflict.  Nothing feels more pressure-filled than being interviewed by a reporter on live television. There are no opportunities for do-overs, and what you say or how you present yourself is on view for millions. 

Stop: Do You Have the Right to Tell That Story?

When Jessica Curry took her daughter Parker to the National Portrait Gallery to see the recently installed portrait of Michelle Obama, a fellow museumgoer was struck by the little girl’s expression. Ben Hines snapped a photo with his cell phone and later posted the photo on Facebook.

Don’t Get Stuck in the Hot Seat: Boost Your Presentation Confidence

Many clients have told me that when they make presentations, they feel as though they are facing a pack of lions waiting to pounce on every word.  When observing these leaders in action, the reason becomes clear.  More often than not, the issue is poor communication and presentation savvy. Their demeanor or conduct lacks confidence and conviction.

Clean up your messages Now!

The New Year is a time of recharging and starting over. For me, it’s a time for the annual purge of the files. I’m a pack-rat who never met a piece of paper I didn’t want to keep.  Every year, I vow not to do this, but somehow I end up with home-office files stuffed with cable company bills, medical insurance explanations of benefits, and tons of articles I find on the internet to read later. 

By |2018-06-13T09:35:05-04:00January 17th, 2018|Categories: Branding and Positioning|Tags: , , , , |0 Comments

I Really Wanted to Hate Tony Robbins

The first time I heard Tony Robbins’ name was watching the movie “Shallow Hal.”  In it, Robbins, playing himself, hypnotizes the main character Hal so that he sees an unattractive woman as beautiful, allowing him to get to know her and see that her true beauty is inside.

By |2018-06-13T09:36:01-04:00January 3rd, 2018|Categories: Branding and Positioning|Tags: , , , , |0 Comments

The Amazing Secret to Success: Clarity

In the movie, Deconstructing Harry, one of the characters, Mel, played by Robin Williams, is an actor about to shoot a scene. The cameraman is agitated because Mel looks blurry.  The cameraman thinks at first that there must be something wrong with his lenses.

Beware What You Say in Public; You Just Might Get Fired

On a hot summer day in 1999, I was driving to a meeting that my boss asked me to attend in his stead.  Traffic was bad. I was late and frustrated that I would not be showing up on time.  I’m speeding along the George Washington Memorial Parkway in Virginia and someone cuts me off. Annoyed, I flipped her the bird.