Liz Wainger

About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on Twitter @lizwainger

Speak Up Even When You Don’t Have the Perfect Words

For weeks, I have been helping clients find their voice to bear witness to the horrific killings of George Floyd, Breonna Taylor and Ahmaud Arbery, while struggling to find my own. There are no perfect words. What matters is that first we speak our truth and not stay silent and then take meaningful action to back up our words.

Public Relations as Powerful Therapy for your Business Now

Public relations pros play a vital role in helping companies and nonprofits figure out how to do business when the future is so unclear. Rather than parading out a bunch of tactics—press coverage, click-throughs, blog mentions, etc.—PR folks need to act more like therapists and get to the root of the real issue as this post highlights.

Why is it So Hard to Be Human (In Corporate Communications)?

Topping the list of advice about how to communicate during the coronavirus pandemic is being human. Yet so many companies and organizations struggle to be authentic and compelling. This blog post offers some practical tips for how to humanize your communications.

How to be Amazing when Meeting Online

Business has migrated to online meetings to solve problems, stay connected and keep work going. But so many of these virtual encounters can be fraught with disaster.

The Remarkable Come Back of the Lowly Telephone

There is something magical about the human voice that can’t be replicated in an email or text. At a time of physical distancing, the phone is making a come back. Here are some tips to make the most of reaching out and touching someone.

7 Ways To Survive and Thrive in a Challenging Virtual World

Businesses are struggling to get used to the new normal of remote work as the coronavirus shows no signs of abating soon. Following a few simple tips can help you survive and thrive in the months ahead of living virtually.

How to Communicate During Times of Uncertainty and Disruption

Under the shadow of coronavirus, volatile financial markets and fractured politics, uncertainty, fear and doubt abound. Effective communications can help us navigate trying times. This blog offers some tips for how.

Two Powerful Questions You Should Ask Everyday

If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.

6 Ways You Can Boost Your Workplace Culture

When looking for examples of great workplace cultures, construction trailers aren’t top of mind. But a recent experience visiting a soon-to-be completed hospital provides a powerful example of team building, accountability and results.

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