About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on Twitter @lizwainger

How to Restore Trust When You Have Made Your Customers Angry

I loved Southwest Airlines. Until now. This once trusted brand has shaken my confidence and that of so many others. When a trusted brand like Southwest lets so many people down, the costs to reputation and to repair the damage are high. Businesses and nonprofits alike would be wise to learn from their mistakes. Here are a few tips.

By |2023-01-09T10:50:51-05:00January 6th, 2023|Categories: Crisis Management|Tags: , , , , |

Surprising Strategy to Grab Attention, Reduce Tensions, and Win Hearts and Minds

When leaders impose new directives without explanation or context, or when they criticize poor performance in harsh ways, they often fail to get the results they seek. When tough decisions must be made, unpleasant news has to be delivered, or big changes are on the horizon, going neutral can be the best approach.

By |2022-12-09T14:22:05-05:00December 7th, 2022|Categories: Corporate Communications|Tags: , |

Kiss Change on the Lips if You Want Your Business to Thrive

Advertising executive Cary Hatch knows a thing or two about communication and change. She recently merged her successful marketing agency with another firm and had to practice what she preaches. In our latest Prism of Value podcast, Cary talks about what the merger has taught her about leadership, culture building and communication.

By |2022-08-24T14:46:41-04:00August 24th, 2022|Categories: Leadership, Podcast|Tags: , , |

How do you win when you actually hate to promote yourself?

I hate talking about myself. Now that might seem strange coming from someone who has spent a career promoting others. I was brought up with the idea that if you do good work, people will notice it. But as we know, that isn’t how it works. Read more to learn how to get out of the self promotion trap.

By |2022-08-02T14:36:58-04:00August 2nd, 2022|Categories: Branding and Positioning|Tags: , |

A Friendship That Survives Despite War and The Passage of Time

During the pandemic, many of us have lost touch with people personally and professionally. As this post demonstrates, it’s never too late to reconnect and rekindle relationships and friendships. It just takes some bravery and a lot of intention.

By |2022-06-13T13:58:48-04:00June 10th, 2022|Categories: Networking|Tags: , , |

How to Keep Disagreements from Veering toward Hate? Communicate.

Disagreements at work can be disastrous. Communication stops and projects get stymied and ugly feelings surface. This post offers tips for understanding why disagreements happen and how to mitigate.

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