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Liz Wainger

About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on Twitter @lizwainger

The Most Important Question You Have to Answer

If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.

By |2019-09-03T15:15:15-04:00September 3rd, 2019|Categories: Branding and Positioning|Tags: , , , , , |0 Comments

So You Want to Be a Thought Leader

Thought leadership can increase your visibility and build your credibility in the marketplace. But here's the rub: to be a thought leader, you have to have thoughts that matters. Find out the seven things you need to do to establish yourself and your company as a thought leader.

The Simple Truth to Avoid Communication Crashes

The communications patterns we learn from our families, and later interactions at school or university, on sports teams, at our first job, and from mass media, shape the way we see and react to the world. It’s within our families or our grade-school interactions that we develop patterns of communication that drive how we connect or don't with others. Understanding these patterns can prevent communications crashes.

The Truth: The Most Important Business (and National) Resource

The truth has always been elusive, And, now, in the age of social media, algorithms expose us only to information and beliefs that conform to and reinforce our own beliefs.  Alternative facts masquerade as reality.  The truth is even harder to discern. In our work and home lives, we must make the effort to actively seek the truth and protect it as a valuable business and national resource.

Are You Flipping the Most Powerful Side of Your Message Coin?

When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.

Business Messaging: Avoid the Epic Fail

Most business messaging fails because it speaks to what we do not why it matters to our audience. Break out of the list maker syndrome that ticks off all the products and services you offer.  Instead, make your case by talking about great things that can and will happen with and through you.  Get people excited about the big things so that they understand why all the smaller things you do every day are so important—and how they fit into making things better for the people you need and want to reach most.

5 Powerful Ways to Amp Up Your 2019 Communications

In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness.  Rather than trying for quantity, we should be thinking about quality.  So in 2019 here are five things you can do to enhance the quality of your communication.

By |2019-03-12T11:46:05-04:00January 14th, 2019|Categories: Strategic and Corporate Communications|Tags: , , , |0 Comments