Want to Write Persuasively? Declare Your Editorial Independence 

Some years ago, I found myself in editorial purgatory--working on a speech for my boss and going around and around in search of the next great sound bite. Then, after the 13th draft, inspiration struck.  I declared editorial independence with a copy of the Declaration of Independence.

By |2023-08-15T18:33:14-04:00July 3rd, 2023|Categories: Messaging|

Their Mission Statement Made Me Want to Scream

Too many organizations believe their mission statement is their message. Understanding the difference between mission and message can help you craft effective communication that is inspiring, memorable, and magnetic. This post offers some clarification.

By |2022-02-03T23:05:46-05:00December 21st, 2021|Categories: Messaging|Tags: , , , , , , |

Is Bigger Really Better?

In business, we celebrate scale. There are greater efficiencies, access more to more resources and greater impact. But is bigger really better? Just because a business is small doesn’t mean it thinks small or doesn’t make an impact. Ignore small business at your peril.

Go to Top