Their Mission Statement Made Me Want to Scream

Too many organizations believe their mission statement is their message. Understanding the difference between mission and message can help you craft effective communication that is inspiring, memorable, and magnetic. This post offers some clarification.

By |2022-01-14T17:36:01-05:00December 21st, 2021|Categories: Messaging|Tags: , , , , , , |Comments Off on Their Mission Statement Made Me Want to Scream

Is Bigger Really Better?

In business, we celebrate scale. There are greater efficiencies, access more to more resources and greater impact. But is bigger really better? Just because a business is small doesn’t mean it thinks small or doesn’t make an impact. Ignore small business at your peril.

By |2022-01-14T17:50:06-05:00May 11th, 2021|Categories: Messaging|Tags: , , , , , , |Comments Off on Is Bigger Really Better?

Why People Tune You Out

Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.

By |2022-01-14T17:48:35-05:00April 13th, 2021|Categories: Messaging|Tags: , , , , , , , , |Comments Off on Why People Tune You Out
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