Some years ago, I found myself in editorial purgatory--working on a speech for my boss and going around and around in search of the next great sound bite. Then, after the 13th draft, inspiration struck. I declared editorial independence with a copy of the Declaration of Independence.
How do we keep pace between what we are offering and rapid movements in our market? How do we demonstrate our value in a shifting normal? The answer is communication built on listening.
In business, we celebrate scale. There are greater efficiencies, access more to more resources and greater impact. But is bigger really better? Just because a business is small doesn’t mean it thinks small or doesn’t make an impact. Ignore small business at your peril.
Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.