Too many organizations believe their mission statement is their message. Understanding the difference between mission and message can help you craft effective communication that is inspiring, memorable, and magnetic. This post offers some clarification.
Typically, the end of the year is the time organizations undertake communications planning. But the pandemic has changed all of that. Businesses and nonprofits need to carefully consider what, how and when they communicate with their staffs, clients, customers or donors to foster engagement and avoid colliding with your most important stakeholders. This post offers helpful communications planning tips.