Thought leadership can increase your visibility and build your credibility in the marketplace. But here's the rub: to be a thought leader, you have to have thoughts that matters. Find out the seven things you need to do to establish yourself and your company as a thought leader.
For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...
It’s an election year and with the primaries in full swing in my county, my mailbox overfloweth with postcards from candidates. They all look and sound alike with promises of fighting for me, for better education, for jobs, for better health care. In order to stand out, these political hopefuls are putting their bland messages on bigger card stock.
After a few hours of staring at the blank Word document on my screen, I had had enough. My creative writing was hardly that. I was starting to surf the Internet for Real Housewives gossip and knew I needed an intervention.
Imagine you had to pay $100 for every word, whether in email or conversation. Would it change the way you write and speak? Odds are we’d be much briefer. So much of our online and spoken discourse is filled with unnecessary words.
Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars.
A few years ago, I heard an NPR story about a man who had translated Herman Melville’s Moby Dick into emoji. It seemed yet another cruel assault on the English language and, for that matter, on language in general.
It’s that time of year again. Communications planning time! Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months.
Several years ago, a colleague asked me to do an informational interview with a young woman who was thinking about getting into public relations. Happy to do this as a favor to a helpful colleague, I met with the young woman on a Saturday, answered her questions, and gave her the names of a few others to contact. I never heard from her again.
While doing a radio interview recently, I did what I tell my clients to do—taped myself so I could listen to the interview and grab some soundbites for the future. Instead, I discovered that I have an “um” and “you know” problem.