If we were to only sit down and have a conversation together [with our customers], we could figure out the value of the product to that company. It's an attitude or a mindset that says Mr. Customer, I want to help you understand, is this a good decision? Right? Are you getting the value you need?
In this podcast, Terri discusses the challenge of keeping cultural institutions viable during the pandemic and providing a safe space for connection, important conversations about race, and an inclusive path forward.