Call Us Today! 1 (301) 340-6831|info@waingergroup.com

Communication

Business Messaging: Avoid the Epic Fail

Most business messaging fails because it speaks to what we do not why it matters to our audience. Break out of the list maker syndrome that ticks off all the products and services you offer.  Instead, make your case by talking about great things that can and will happen with and through you.  Get people excited about the big things so that they understand why all the smaller things you do every day are so important—and how they fit into making things better for the people you need and want to reach most.

5 Powerful Ways to Amp Up Your 2019 Communications

In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness.  Rather than trying for quantity, we should be thinking about quality.  So in 2019 here are five things you can do to enhance the quality of your communication.

By |2019-03-12T11:46:05-04:00January 14th, 2019|Categories: Strategic and Corporate Communications|Tags: , , , |0 Comments

6 Ways to Talk Your Way Through Conflict

Turn on any newscast and you have an opportunity to learn how to deal with conflict.  Nothing feels more pressure-filled than being interviewed by a reporter on live television. There are no opportunities for do-overs, and what you say or how you present yourself is on view for millions. 

Clean up your messages Now!

The New Year is a time of recharging and starting over. For me, it’s a time for the annual purge of the files. I’m a pack-rat who never met a piece of paper I didn’t want to keep.  Every year, I vow not to do this, but somehow I end up with home-office files stuffed with cable company bills, medical insurance explanations of benefits, and tons of articles I find on the internet to read later. 

By |2018-06-13T09:35:05-04:00January 17th, 2018|Categories: Branding and Positioning|Tags: , , , , |0 Comments

Beware What You Say in Public; You Just Might Get Fired

On a hot summer day in 1999, I was driving to a meeting that my boss asked me to attend in his stead.  Traffic was bad. I was late and frustrated that I would not be showing up on time.  I’m speeding along the George Washington Memorial Parkway in Virginia and someone cuts me off. Annoyed, I flipped her the bird.

The Amazing Superpower of a Great Metaphor

Some people view TED and TEDx events to be inspired, to learn and to connect with other seekers and skeptics.  This year’s TEDx Mid-Atlantic – with the theme of Superpowers – certainly had all of those components.  But as a communications professional who works with executives and their teams on how to be understood to drive value and positive change, I listened to the talks with a different ear.

The Power of Communicating in Shades of Gray

I don't know about you but I am tired of a black and white world that squeezes out the shades of gray. We live in a culture where everything seems to be “either/or.”  It is us vs. them.  For or against.  My way or the highway.  Fragmentation and confrontation occurs in every aspect of our lives.

By |2018-06-13T10:24:15-04:00January 17th, 2017|Categories: Branding and Positioning|Tags: , , , , , |0 Comments