Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
More often than not, enterprises believe that they have a communications challenge when there is something else amiss. Use a communications lens to frame challenges to uncover what is really holding you back. Rethink communications as a tool to strengthen your business.
The valuable lessons I learned about presentations when performing open mic at a comedy club.
The wrong messenger will cause people to ignore you or worse not to feel confident about doing business or working with you. You want people who can get the point across and get results.
As people are struggling to navigate their career path during these crazy times, they need a guide. We are obligated to share our knowledge, insights and our support.
Confirmation is now more important than ever because so many of us are working remotely.
People often confuse mission and message. Mission is about what you do. Message is about why what you do matters.
Seasoned business pros and corporate executives invest heavily in media training so they can deliver their messages clearly. Their calm, unflappable demeanor comes after intensive preparation and practice. This post offers a few lessons from media training that you can apply to everyday business situations.
If you want to break through the noise, you have to have to great messages. Effective communicators know how to messages us where we hurt and where we hope. They know how to frame their product, ideas or services in ways that tap into what we most want or fear. Asking yourself, three questions will help you improve your messages.