One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even enterprises with a positioning platform find it difficult for their internal communication strategy to take hold in their organization.
Disagreements at work can be disastrous. Communication stops and projects get stymied and ugly feelings surface. This post offers tips for understanding why disagreements happen and how to mitigate.
Too many organizations lack clear, consistent messages. They may have great branding books and taglines but what’s missing are the messages that bring a brand to life. Here is what a messaging platform should include.
It’s hard to have a meaningful conversation when you are angry. Right now there is an anger arms race because the places on social where we have our conversations reward anger over measured conversation. How do we change that?
Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
More often than not, enterprises believe that they have a communications challenge when there is something else amiss. Use a communications lens to frame challenges to uncover what is really holding you back. Rethink communications as a tool to strengthen your business.
The valuable lessons I learned about presentations when performing open mic at a comedy club.
The wrong messenger will cause people to ignore you or worse not to feel confident about doing business or working with you. You want people who can get the point across and get results.