Message Development: The Missing Link in Communications Planning
In nearly every conversation about communications strategy, one phrase comes up again and again: messaging matters.
Why Your Brand Isn’t Connecting with Those Who Matter Most
They say those closest to us are often the last to know — and nowhere is that more […]
6 Tips for Better Internal Communication
One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even enterprises with a positioning platform find it difficult for their internal communication strategy to take hold in their organization.
How to Keep Disagreements from Veering toward Hate? Communicate.
Disagreements at work can be disastrous. Communication stops and projects get stymied and ugly feelings surface. This post offers tips for understanding why disagreements happen and how to mitigate.
The Element You Don’t Realize Is Missing in Your Brand
Too many organizations lack clear, consistent messages. They may have great branding books and taglines but what’s missing are the messages that bring a brand to life. Here is what a messaging platform should include.
The One Thing that Prevents Meaningful Conversation
It’s hard to have a meaningful conversation when you are angry. Right now there is an anger arms race because the places on social where we have our conversations reward anger over measured conversation. How do we change that?
Their Mission Statement Made Me Want to Scream
Too many organizations believe their mission statement is their message. Understanding the difference between mission and message can help you craft effective communication that is inspiring, memorable, and magnetic. This post offers some clarification.
Why People Tune You Out
Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
Is It Me Or My Messaging?
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
We Have A Communications Problem
More often than not, enterprises believe that they have a communications challenge when there is something else amiss. Use a communications lens to frame challenges to uncover what is really holding you back. Rethink communications as a tool to strengthen your business.