How to Communicate During Times of Uncertainty and Disruption

Under the shadow of coronavirus, volatile financial markets and fractured politics, uncertainty, fear and doubt abound. Effective communications can help us navigate trying times. This blog offers some tips for how.

Two Powerful Questions You Should Ask Everyday

If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.

Business Messaging: Avoid the Epic Fail

Most business messaging fails because it speaks to what we do not why it matters to our audience. Break out of the list maker syndrome that ticks off all the products and services you offer.  Instead, make your case by talking about great things that can and will happen with and through you.  Get people excited about the big things so that they understand why all the smaller things you do every day are so important—and how they fit into making things better for the people you need and want to reach most.

A New Website, A New Beginning

There is an old saying that the shoemaker’s children are often the last to get shoes.  The same thing holds true for communications professionals.  We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves. 

By |2019-03-12T11:45:08-04:00December 13th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments

Clean up your messages Now!

The New Year is a time of recharging and starting over. For me, it’s a time for the annual purge of the files. I’m a pack-rat who never met a piece of paper I didn’t want to keep.  Every year, I vow not to do this, but somehow I end up with home-office files stuffed with cable company bills, medical insurance explanations of benefits, and tons of articles I find on the internet to read later. 

By |2018-06-13T09:35:05-04:00January 17th, 2018|Categories: Branding and Positioning|Tags: , , , , |0 Comments

Avoid the Porosity of Information Trap

Information about our organizations and our employees flows freely across the Internet in ways we don't expect.  A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.

Message Development is Essential to Communications Planning

Good message development is a critical part of any communications plan.  Despite all the talk about the importance of good messaging, it remains an elusive part of communications planning and in some cases down right mysterious to many companies and organizations.