Seasoned business pros and corporate executives invest heavily in media training so they can deliver their messages clearly. Their calm, unflappable demeanor comes after intensive preparation and practice. This post offers a few lessons from media training that you can apply to everyday business situations.
If you want to break through the noise, you have to have to great messages. Effective communicators know how to messages us where we hurt and where we hope. They know how to frame their product, ideas or services in ways that tap into what we most want or fear. Asking yourself, three questions will help you improve your messages.
Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.
Under the shadow of coronavirus, volatile financial markets and fractured politics, uncertainty, fear and doubt abound. Effective communications can help us navigate trying times. This blog offers some tips for how.
If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.
A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
Having a great product or service isn’t always enough. There also has to be a reason to do it now. Here are some ways to become a “must have” today.
Most business messaging fails because it speaks to what we do not why it matters to our audience. Break out of the list maker syndrome that ticks off all the products and services you offer. Instead, make your case by talking about great things that can and will happen with and through you. Get people excited about the big things so that they understand why all the smaller things you do every day are so important—and how they fit into making things better for the people you need and want to reach most.
There is an old saying that the shoemaker’s children are often the last to get shoes. The same thing holds true for communications professionals. We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves.
The New Year is a time of recharging and starting over. For me, it’s a time for the annual purge of the files. I’m a pack-rat who never met a piece of paper I didn’t want to keep. Every year, I vow not to do this, but somehow I end up with home-office files stuffed with cable company bills, medical insurance explanations of benefits, and tons of articles I find on the internet to read later.