More often than not, enterprises believe that they have a communications challenge when there is something else amiss. Use a communications lens to frame challenges to uncover what is really holding you back. Rethink communications as a tool to strengthen your business.
Public relations pros play a vital role in helping companies and nonprofits figure out how to do business when the future is so unclear. Rather than parading out a bunch of tactics—press coverage, click-throughs, blog mentions, etc.—PR folks need to act more like therapists and get to the root of the real issue as this post highlights.
A lighthouse helps sailors find their way to shore. Last week at the Creative Problem Solving Institute Conference in Buffalo, I found my own lighthouse of sorts, the Osborn-Parnes (Alex Osborn and Sid Parnes (the guys who coined the word “brainstorming”) Creative Problem Solving (CPS) process.