The Secret of Workplace Harmony From Buddy The Dog

Some people might find it insulting to think that the behavior management techniques used on our canine friends work well on our colleagues, bosses, or associates. But they do. When you think about it, it is about finding common ground to live and work together in harmony. Here are three lessons from Buddy the Dog.

Their Mission Statement Made Me Want to Scream

Too many organizations believe their mission statement is their message. Understanding the difference between mission and message can help you craft effective communication that is inspiring, memorable, and magnetic. This post offers some clarification.

By |2022-02-03T23:05:46-05:00December 21st, 2021|Categories: Messaging|Tags: , , , , , , |

Want to Connect With and Influence Others? Learn to be Shticky!

The race to the top of whatever field you’re in is not won by skill, knowledge or talent alone. You also need to find something that makes you unforgettable and helps you stand out from the crowd. You need to find your “shtickiness,” in a world where the competition for our attention increases every day.

Find Your Amazing Story to Connect with The World

Storytelling and sharing is one of the most powerful ways to connect us with others. But so many of us don’t realize that we even have stories to tell. We have to have the discipline to see the stories in front of us and learn to tell them well. Learn how in this post.

By |2022-01-14T17:48:17-05:00September 15th, 2020|Categories: Branding and Positioning|Tags: , , , , |

Public Relations as Powerful Therapy for your Business Now

Public relations pros play a vital role in helping companies and nonprofits figure out how to do business when the future is so unclear. Rather than parading out a bunch of tactics—press coverage, click-throughs, blog mentions, etc.—PR folks need to act more like therapists and get to the root of the real issue as this post highlights.

How to Get the C-Suite to Value the PR-Suite

Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.

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