Mentoring
As people are struggling to navigate their career path during these crazy times, they need a guide. We are obligated to share our knowledge, insights and our support.
Convey & Confirm
Confirmation is now more important than ever because so many of us are working remotely.
Message vs Mission
People often confuse mission and message. Mission is about what you do. Message is about why what you do matters.
Reframing
Too often we lead with the facts and it doesn't persuade. When the facts don't match the frame, it's the facts that get thrown out.
Want to Connect With and Influence Others? Learn to be Shticky!
The race to the top of whatever field you’re in is not won by skill, knowledge or talent alone. You also need to find something that makes you unforgettable and helps you stand out from the crowd. You need to find your “shtickiness,” in a world where the competition for our attention increases every day.
Find Your Amazing Story to Connect with The World
Storytelling and sharing is one of the most powerful ways to connect us with others. But so many of us don’t realize that we even have stories to tell. We have to have the discipline to see the stories in front of us and learn to tell them well. Learn how in this post.
Public Relations as Powerful Therapy for your Business Now
Public relations pros play a vital role in helping companies and nonprofits figure out how to do business when the future is so unclear. Rather than parading out a bunch of tactics—press coverage, click-throughs, blog mentions, etc.—PR folks need to act more like therapists and get to the root of the real issue as this post highlights.
How to Get the C-Suite to Value the PR-Suite
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
The Easiest Marketing Activity That Many Fail to Do
The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.