The race to the top of whatever field you’re in is not won by skill, knowledge or talent alone. You also need to find something that makes you unforgettable and helps you stand out from the crowd. You need to find your “shtickiness,” in a world where the competition for our attention increases every day.
Storytelling and sharing is one of the most powerful ways to connect us with others. But so many of us don’t realize that we even have stories to tell. We have to have the discipline to see the stories in front of us and learn to tell them well. Learn how in this post.
Public relations pros play a vital role in helping companies and nonprofits figure out how to do business when the future is so unclear. Rather than parading out a bunch of tactics—press coverage, click-throughs, blog mentions, etc.—PR folks need to act more like therapists and get to the root of the real issue as this post highlights.
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.