Why People Tune You Out
Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
Responsive Communication
Something in your business has gone wrong and you are flooded with angry, negative comments. What do you do? Sometimes a statement is called for. Here are some tips for crafting the right response.
Is It Me Or My Messaging?
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
Be Prepared to Make People Angry
No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.
How Interesting Are You?
The best personal brands are built on communicating results and impact not a laundry list of tasks.
Two Powerful Questions You Should Ask Everyday
If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.
How to Think Like an Owner to Build a Powerful Brand
When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.
5 Powerful Resolutions You Will Want to Keep in 2020
The New Year is a time for renewal, reset and getting our lives into shape. Now is a great time for your company or organization to tone its communication muscle. Make these resolutions to get you on your way.
How to Get the C-Suite to Value the PR-Suite
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
The Easiest Marketing Activity That Many Fail to Do
The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.