Cut the Fake Vulnerability

Somehow people have gotten the idea that being vulnerable can be a powerful marketing tool. And it might be if it’s genuine. But vulnerability to sell feels more like manipulation than genuine connection. What is, after all, true vulnerability?

How Effective Are Your Company’s Communications Programs?

Do you know whether the time and money you are investing in communicating with your stakeholders is effective? If not, it’s time for a communications audit. Here’s why it can be helpful.

Three Basic but Often Ignored Tips for Networking

If you are a soon-to-be new grad or a more seasoned pro pounding the pavement for a job, networking is key to your success. But only if you do it well and respectfully. Here are a few tips for how.

Be Prepared to Make People Angry

No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.

Two Powerful Questions You Should Ask Everyday

If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.

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