Call Us Today! 1 (301) 340-6831|info@waingergroup.com

How to Think Like an Owner to Build a Powerful Brand

When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.

5 Powerful Resolutions You Will Want to Keep in 2020

The New Year is a time for renewal, reset and getting our lives into shape. Now is a great time for your company or organization to tone its communication muscle. Make these resolutions to get you on your way.

How to Get the C-Suite to Value the PR-Suite

Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.

1 Thing You Do That Annoys Other People and How to Stop It

The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.

Stop: Do You Have the Right to Tell That Story?

When Jessica Curry took her daughter Parker to the National Portrait Gallery to see the recently installed portrait of Michelle Obama, a fellow museumgoer was struck by the little girl’s expression. Ben Hines snapped a photo with his cell phone and later posted the photo on Facebook.

Email: The Most Dangerous Form of Communication

Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars.

Don’t Use the Word Strategic Unless You Mean It

It seems everyone and everything these days is strategic.  We have strategic plans, enter into strategic partnerships, undertake strategic marketing, make strategic hires, and even, according to one State Department official, practice “strategic patience” in the Middle East.