Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.
In our virtual world, there is no shortage of advice. But if you want success in business or in life for that matter, having a clearly defined purpose matters. Purpose isn’t about what we do but about the impact of what we do. This post offers some thoughts on how to find your purpose.
The New Year is a time of recharging and starting over. For me, it’s a time for the annual purge of the files. I’m a pack-rat who never met a piece of paper I didn’t want to keep. Every year, I vow not to do this, but somehow I end up with home-office files stuffed with cable company bills, medical insurance explanations of benefits, and tons of articles I find on the internet to read later.
In the movie, Deconstructing Harry, one of the characters, Mel, played by Robin Williams, is an actor about to shoot a scene. The cameraman is agitated because Mel looks blurry. The cameraman thinks at first that there must be something wrong with his lenses.