When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.
The best personal brands are built on communicating results and impact not a laundry list of tasks.
When faced with negative publicity, you can fight it or turn it to your advantage. And that’s exactly what the Kazakh Tourism Board did in response to the newly released Borat movie sequel that portrays the country unfavorably. As a result, they are garnering tons of favorable media coverage.
The race to the top of whatever field you’re in is not won by skill, knowledge or talent alone. You also need to find something that makes you unforgettable and helps you stand out from the crowd. You need to find your “shtickiness,” in a world where the competition for our attention increases every day.
Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.
In our virtual world, there is no shortage of advice. But if you want success in business or in life for that matter, having a clearly defined purpose matters. Purpose isn’t about what we do but about the impact of what we do. This post offers some thoughts on how to find your purpose.
The New Year is a time for renewal, reset and getting our lives into shape. Now is a great time for your company or organization to tone its communication muscle. Make these resolutions to get you on your way.
The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.
Building a powerful brand is so much more than about advertising and social media. This blog offers practical tips to make your brand amazing.