How to Turn Bad PR Into An Amazing Opportunity

When faced with negative publicity, you can fight it or turn it to your advantage. And that’s exactly what the Kazakh Tourism Board did in response to the newly released Borat movie sequel that portrays the country unfavorably. As a result, they are garnering tons of favorable media coverage.

Want to Connect With and Influence Others? Learn to be Shticky!

The race to the top of whatever field you’re in is not won by skill, knowledge or talent alone. You also need to find something that makes you unforgettable and helps you stand out from the crowd. You need to find your “shtickiness,” in a world where the competition for our attention increases every day.

How to Make Messages that Make Your Audience the Hero

Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.

Winning and Success with a Powerful Purpose

In our virtual world, there is no shortage of advice. But if you want success in business or in life for that matter, having a clearly defined purpose matters. Purpose isn’t about what we do but about the impact of what we do. This post offers some thoughts on how to find your purpose.

By |2020-08-25T11:48:59-04:00August 25th, 2020|Categories: Branding and Positioning|Tags: , , , , |0 Comments

5 Powerful Resolutions You Will Want to Keep in 2020

The New Year is a time for renewal, reset and getting our lives into shape. Now is a great time for your company or organization to tone its communication muscle. Make these resolutions to get you on your way.

The Amazing Cherry Blossoms and Growing a Business

As the cherry blossoms on my street hit their peak a few days ago, it made me think about how similar these beautiful trees are to the businesses we are growing every day.   For more than 50 years, thanks to the civic-minded spirit of my neighborhood’s first residents, these trees have shaded my street.

By |2018-06-13T09:32:26-04:00April 17th, 2018|Categories: Branding and Positioning|Tags: , , , |0 Comments

Don’t Let Your Brand Collapse from Deferred Maintenance

In Marketing and Communications, it is easy to want to chase the shiny bright object--the newest social media platform, a new design for the logo, a new tagline. But the real magic of branding is making your brand live in the hearts and minds of your stakeholders.

Don’t Use the Word Strategic Unless You Mean It

It seems everyone and everything these days is strategic.  We have strategic plans, enter into strategic partnerships, undertake strategic marketing, make strategic hires, and even, according to one State Department official, practice “strategic patience” in the Middle East.

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