How to Turn Bad PR Into An Amazing Opportunity

When faced with negative publicity, you can fight it or turn it to your advantage. And that’s exactly what the Kazakh Tourism Board did in response to the newly released Borat movie sequel that portrays the country unfavorably. As a result, they are garnering tons of favorable media coverage.

Branding: Do You Have the Shtickiness Factor?

How many times have you read an article or seen someone appear on television who is referred to as the leading expert in your industry or field and thought, “it just ain’t so?” 

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