Get Ready for 2026: A Smarter Approach to Communication Strategy
As Q4 approaches, now is the time to assess where your communication efforts stand—and whether they’re ready to […]
Why DIY Messaging Fails — And How to Create Clear, Audience-Focused Communication
Think you can DIY your messaging? That may be what’s holding you back.
Most organizations […]
Message Development: The Missing Link in Communications Planning
In nearly every conversation about communications strategy, one phrase comes up again and again: messaging matters.
I Thought I Was Safe
For more than a quarter-century, I’ve made my living as a writer and communications strategist. Writers are inventors whose creations spring from our minds.
What I’ve Learned the Hard Way (and the Heartfelt Way) – Part 1
When I started Wainger Group 25 years ago, I had a desk, a phone, a big idea, and no clue what was ahead.
Why Word Choice Matters More Than You Think
Words have power that we often don’t fully realize. We rarely stop to consider how much they matter in our everyday conversations, workplaces, and even the stories we tell.
“I’m Afraid My Meeting Will Suck” — And How to Make Sure It Doesn’t
Learn how to make memorable first impressions, whether meeting virtually or in person. Tips to build confidence, connect authentically, and stand out from the start.
Virtual vs. In-Person: How to Tell Your Story and Make a Strong First Impression
Learn how to make memorable first impressions, whether meeting virtually or in person. Tips to build confidence, connect authentically, and stand out from the start.
What Does learning To Sail Teach Us About Life?
I wasn’t sure I wanted to do it. My husband proposed that we spend a week on a catamaran in the British Virgin Islands.
Overcoming Communication Apprehension: How to Speak Up With Confidence
Communication apprehension is a common challenge. This article explores three barriers to effective communication and provides practical tips to help you speak up with confidence.