Public relations pros play a vital role in helping companies and nonprofits figure out how to do business when the future is so unclear. Rather than parading out a bunch of tactics—press coverage, click-throughs, blog mentions, etc.—PR folks need to act more like therapists and get to the root of the real issue as this post highlights.
Topping the list of advice about how to communicate during the coronavirus pandemic is being human. Yet so many companies and organizations struggle to be authentic and compelling. This blog post offers some practical tips for how to humanize your communications.
Business has migrated to online meetings to solve problems, stay connected and keep work going. But so many of these virtual encounters can be fraught with disaster.