Companies and nonprofits alike make it challenging for their audiences to understand who they are and why they matter. My new electric car reminded me that complicated messaging frustrates your audiences. Here are a few tips for avoiding the complexity trap.
In order to understand how to execute an effective brand repositioning, it’s important to understand the why behind the change and what you should consider as it relates to your organization.
This guy scared me, until I found out he is a vegetarian. A trip to the Galapagos introduced me to this character whom I’ll call Iggy. When I first saw him, I had to fight the urge to scream.
It’s Valentine’s Day and love is in the air. It may seem odd to talk about love in a business setting but when we love our clients, our colleagues, our teams, and our partners and they love us back, it makes work not seem like work. It is about healthy and strong work relationships, and the best way to build authentic connections is by showing those most critical to your success, some love. Here’s how.
With 2023 in the rear view mirror, what does 2024 hold? If you haven’t updated your communications strategy, now is the perfect time to do so. And if you don’t have a communications plan, it isn’t too late.
Every day we are bombarded with false messages that try to capture our attention and get into our wallets or our hearts. Creative scammers armed with sophisticated technology manipulate audio and video and make it harder and harder to determine what’s authentic. What’s real?
Authenticity matters. Lying and truth distortion are nothing new. But at a time when technology can mimic our image, our voice, and our words – and create doppelgangers that appear more real than ourselves
When a friend of mine recently retired from the job she held for seven years, she decided to be totally honest in her exit interview. Freed from the need for an employer’s reference, she felt comfortable being honest, yet respectful, about why she was leaving—despite their offer of more money and flexibility to stay.
When we think about how we respond when the unexpected happens, we tend to focus on what to do in a crisis. But how do we prepare to meet the moment where a chance encounter can propel us to something great. Here are a few tips.
We’ve all been in retreats or meetings that go off the rails, are unproductive or unnecessary. Why? Poor planning, lack of an agenda and insufficient management of the conversation. As a result, meetings are viewed with dread as time wasters, and opportunities to tap into the collective wisdom of teams to identify solutions and advance fresh thinking that opens up possibilities for business growth are missed. Worse yet, a poorly run meeting can deepen disagreement and discord.
