If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.
Two experiences with service providers on the same night reminded me of a key tenet of value creation: mutual trust between your enterprise and your clients, customers, donors or partners.
Brian Williams may have disappeared from our television screens. But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust. For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.