Sharing client stories is a powerful way to demonstrate your impact. But only if you respect the dignity and power of your subjects. Here are tips for doing this ethically.
A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.