The Marketing Mistake You Don’t Want to Make

Being on LinkedIn is like going to a bar. You make good faith efforts to connect and people just hit you up for business without understanding who you are and what you need. They’ve forgotten the secret ingredient: building relationships.

By |2021-09-23T11:10:07-04:00September 23rd, 2021|Categories: Marketing|Tags: , , , , |0 Comments

How Effective Are Your Company’s Communications Programs?

Do you know whether the time and money you are investing in communicating with your stakeholders is effective? If not, it’s time for a communications audit. Here’s why it can be helpful.

Three Basic but Often Ignored Tips for Networking

If you are a soon-to-be new grad or a more seasoned pro pounding the pavement for a job, networking is key to your success. But only if you do it well and respectfully. Here are a few tips for how.

Yes, You Can Make Virtual Meetings Amazing

If you ever thought that a virtual meeting can’t be engaging, think again. A recent experience at an online dinner and networking event changed my mind, offering some powerful lessons on fostering interaction and intimacy while sitting in front of a screen. Learn how to make it happen.

Branding Yourself: Being Memorable

This question was very much on my mind at a BNI business networking event I attended this morning as a guest.   The whole reason for the gathering is to connect with others to do business.  Each of the 50 or so folks in the room got 30 seconds to talk about their company so that the rest of the people in the room could think about possible referrals or other opportunities.  Thirty seconds is at once an eternity and a nanomoment.

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