Being on LinkedIn is like going to a bar. You make good faith efforts to connect and people just hit you up for business without understanding who you are and what you need. They’ve forgotten the secret ingredient: building relationships.
Relationships are the foundation of all human activity. Our success in life hinges on our ability to forge and maintain bonds with people we like and trust. Relationships are based on an exchange of value. Learn more about how to increase your Return on Relationships.
If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.