Cut the Fake Vulnerability

Somehow people have gotten the idea that being vulnerable can be a powerful marketing tool. And it might be if it’s genuine. But vulnerability to sell feels more like manipulation than genuine connection. What is, after all, true vulnerability?

The Most Important Question You Have to Answer

If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.

By |2019-09-03T15:15:15-04:00September 3rd, 2019|Categories: Branding and Positioning|Tags: , , , , , |0 Comments
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