Somehow people have gotten the idea that being vulnerable can be a powerful marketing tool. And it might be if it’s genuine. But vulnerability to sell feels more like manipulation than genuine connection. What is, after all, true vulnerability?
When asked a question we don’t want to answer, the easiest thing to do is say “no comment.” And that can raise more questions. Here are a few tips for dancing around uncomfortable questions.
If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.
