Authenticity is the new cool. To be authentic means having a clear sense of who you are, what you believe and what lines you won’t cross. Trying too hard to be authentic is a trap. This post shows you how to avoid it.
Information about our organizations and our employees flows freely across the Internet in ways we don't expect. A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.