Cut the Fake Vulnerability

Somehow people have gotten the idea that being vulnerable can be a powerful marketing tool. And it might be if it’s genuine. But vulnerability to sell feels more like manipulation than genuine connection. What is, after all, true vulnerability?

By |2022-01-14T17:50:05-05:00April 27th, 2021|Categories: Branding and Positioning|Tags: , , , , , , |Comments Off on Cut the Fake Vulnerability

The Dangerous Authenticity Trap You Want to Avoid

Authenticity is the new cool. To be authentic means having a clear sense of who you are, what you believe and what lines you won’t cross. Trying too hard to be authentic is a trap. This post shows you how to avoid it.

By |2022-01-14T17:48:01-05:00July 21st, 2020|Categories: Branding and Positioning|Tags: , , , , |Comments Off on The Dangerous Authenticity Trap You Want to Avoid

Avoid the Porosity of Information Trap

Information about our organizations and our employees flows freely across the Internet in ways we don't expect.  A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.

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