Two Powerful Questions You Should Ask Everyday

If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.

5 Powerful Resolutions You Will Want to Keep in 2020

The New Year is a time for renewal, reset and getting our lives into shape. Now is a great time for your company or organization to tone its communication muscle. Make these resolutions to get you on your way.

The Most Important Question You Have to Answer

If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.

By |2019-09-03T15:15:15-04:00September 3rd, 2019|Categories: Branding and Positioning|Tags: , , , , , |0 Comments

Avoid the Porosity of Information Trap

Information about our organizations and our employees flows freely across the Internet in ways we don't expect.  A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.

Communications: Reducing the Trust Deficit

Brian Williams may have disappeared from our television screens.  But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust.   For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.

Five Tips to Help You Leverage Communications

In our last blog post, we wrote about the need to Leverage All Your Communications.  To become adept at leadership communications, we have to better connect with our internal and external audiences.  We need to become more strategic in our actions and consistently express value within our organization and with our enterprise’s key audience(s).

Leadership Communications: One Equals the Other

Good leaders have vision.  Great leaders have vision and the masterful the ability to communicate it, thus captivating others to embrace and support it.   Nowhere was the intersection of leadership and communications more evident than in the remarks by His Holiness the 14th Dalai Lama when he spoke at the Anwar Sadat Lecture for Peace at the University of Maryland.

Customer Service Lessons from William Donald Schaefer

William Donald Schaefer, the colorful and effective former Mayor of  Baltimore and two-term Maryland Governor who died last week,  is being remembered fondly by the well-known and ordinary alike.   Schaefer was many things and among them a master of political customer service.