Creating Messages that Will Change Your World

If you want to break through the noise, you have to have to great messages. Effective communicators know how to messages us where we hurt and where we hope. They know how to frame their product, ideas or services in ways that tap into what we most want or fear. Asking yourself, three questions will help you improve your messages.

Conquer Your Fear So You Communicate Better

Fear is one of our most powerful emotions. If we don’t know how to tame fear, it paralyzes us. Worse yet, others can use fear to manipulate us. Fear clouds our brains and stymies effective communication. Learn how to conquer yours in this post.

Find Your Amazing Story to Connect with The World

Storytelling and sharing is one of the most powerful ways to connect us with others. But so many of us don’t realize that we even have stories to tell. We have to have the discipline to see the stories in front of us and learn to tell them well. Learn how in this post.

By |2020-09-15T10:28:46-04:00September 15th, 2020|Categories: Branding and Positioning|Tags: , , , , |0 Comments

Winning and Success with a Powerful Purpose

In our virtual world, there is no shortage of advice. But if you want success in business or in life for that matter, having a clearly defined purpose matters. Purpose isn’t about what we do but about the impact of what we do. This post offers some thoughts on how to find your purpose.

By |2020-08-25T11:48:59-04:00August 25th, 2020|Categories: Branding and Positioning|Tags: , , , , |0 Comments

What 20 Amazing Years in Business Have Taught Me About Life

Starting a company is a giant leap of faith and one I took two decades ago. It’s been quite a ride with lots of ups and downs. But what sustains me, especially now in the midst of a pandemic and global economic crisis are some valuable lessons learned shared in this post.

By |2020-08-12T20:40:02-04:00August 12th, 2020|Categories: Corporate Communications|Tags: , , , |0 Comments

Your Employees are Your Most Important Audience

Despite, or perhaps because of the pandemic, internal communications is finally getting its due. Here are few tips for how to connect with employees especially as businesses contemplate a return to work.

Public Relations as Powerful Therapy for your Business Now

Public relations pros play a vital role in helping companies and nonprofits figure out how to do business when the future is so unclear. Rather than parading out a bunch of tactics—press coverage, click-throughs, blog mentions, etc.—PR folks need to act more like therapists and get to the root of the real issue as this post highlights.

Why is it So Hard to Be Human (In Corporate Communications)?

Topping the list of advice about how to communicate during the coronavirus pandemic is being human. Yet so many companies and organizations struggle to be authentic and compelling. This blog post offers some practical tips for how to humanize your communications.

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