Something in your business has gone wrong and you are flooded with angry, negative comments. What do you do? Sometimes a statement is called for. Here are some tips for crafting the right response.
It doesn’t take much to create a firestorm. One tweet dashed off in haste can lead to job ousters, plunging stock prices, and reputational damage that can take years to overcome. It doesn’t have to be that way. Here are some tips for avoiding an unnecessary crisis.