Branding Yourself: Being Memorable

This question was very much on my mind at a BNI business networking event I attended this morning as a guest.   The whole reason for the gathering is to connect with others to do business.  Each of the 50 or so folks in the room got 30 seconds to talk about their company so that the rest of the people in the room could think about possible referrals or other opportunities.  Thirty seconds is at once an eternity and a nanomoment.