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5 Reasons You Need a Communications Plan

Is your company or organization churning out press releases every week that don’t get picked up?  Are you spending money on digital and print advertising but seeing sales decline?  Are your employees unable to send a consistent message about your organization to customers or donors?

Language: Words PR Folks (or Anyone) Should Use with Care

Stop the world.  Not literally.  But I sure would like to stop the poor use of several words that seem to show up often in press releases, articles and, it just seems, everywhere.   When used well, this language greatly assists understanding.  Unfortunately,  they are so overused that they have become almost meaningless.