A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
Is your company or organization churning out press releases every week that don’t get picked up? Are you spending money on digital and print advertising but seeing sales decline? Are your employees unable to send a consistent message about your organization to customers or donors?
Earlier this week, I did a training for a company’s research and PR staff on how to improve their writing. In that presentation, I included my 10 Commandments of Good Writing. Number Six: Thou Shalt Show ‘Em Not Just Tell “Em.
Stop the world. Not literally. But I sure would like to stop the poor use of several words that seem to show up often in press releases, articles and, it just seems, everywhere. When used well, this language greatly assists understanding. Unfortunately, they are so overused that they have become almost meaningless.