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Two Words Packing Communications Punch

Several years ago, a colleague asked me to do an informational interview with a young woman who was thinking about getting into public relations. Happy to do this as a favor to a helpful colleague, I met with the young woman on a Saturday, answered her questions, and gave her the names of a few others to contact. I never heard from her again.

The Secret to Effective Communications: Dispel the Fog

If asked, most executives will say that clear, compelling and effective communications is essential to the success of their enterprise. The reality is that this is an area where so many organizations fall short.

Resolution #1: Don’t Do Stupid PR in 2015

Now is the season of resolutions, the promises that we will make to do better.  As PR and communications professionals, I hope we will all resolve not to do stupid PR, the cheap tricks in order to get attention for our clients.

By |2018-06-13T09:52:28+00:00December 29th, 2014|Categories: Media and Public Relations|Tags: , , , , |0 Comments

Crisis Communication: Responding in a Brand Appropriate Way

In the past month, the headlines have been filled with companies, politicians and companies facing crisis communications issues large and small. While ObamaCare tops most of the news, it isn't the only thing facing harsh criticism

When Public Relations People Try to Control Too Much

This headline PR Woes: When Access Isn’t Worth It on a recent post on Media Bistro’s Fishbowl DC was too compelling to resist.   Contributing writer Eddie Scarry was lamenting the demise of a connection between a publicist who invited him to a screening of The Paperboy and then told him he would be banned from future screenings because Scarry had written negatively about the film.   The publicist’s action raised his hackles and mine as well.

By |2018-09-26T10:18:38+00:00October 4th, 2012|Categories: Media and Public Relations|Tags: , , , |0 Comments

What is Public Relations? Framing Not Spinning

Public relations is all of those things but I would frame it a little differently.  To  me, the best public relations  is simply this:  starting and nurturing ongoing conversations between an organization or company and the various stakeholders and audiences it needs to engage to thrive and grow.

By |2018-09-26T10:19:08+00:00April 9th, 2012|Categories: Media and Public Relations|Tags: , , , |0 Comments

Komen Foundation and Public Relations – It’s About Regaining Trust

There is not much I can say more about the Susan G.  Komen Foundation  debacle that hasn’t already been said.  They stepped in it and were unprepared for the push back and fall out.  But at the core of this mess is that Komen lost sight of what they were all about.   And that was why there was such an outcry.   In the Twitter and Facebook age, that outcry was immediate and fast, causing a public relations firestorm so hot that Komen had to reverse its decision about withdrawing funds from breast screenings at Planned Parenthood, so as not to be consumed by it.

By |2018-09-26T10:21:19+00:00February 8th, 2012|Categories: Media and Public Relations|Tags: , , , |0 Comments

Public Relations: Does a Day (or Week or Month) Make a Difference?

Last Thursday was Earth Day and there were the usual wonderful and less wonderful actions on the part of marketers, nonprofits and corporations to get in on the celebration by aligning and promoting their brand. Nancy Schwartz highlighted a number of great nonprofit efforts. On the commercial side, Leslie Kaufman wrote a piece for the New York Times about Earth Day now being big business.