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Malaysian Airways

Resolution #1: Don’t Do Stupid PR in 2015

Now is the season of resolutions, the promises that we will make to do better.  As PR and communications professionals, I hope we will all resolve not to do stupid PR, the cheap tricks in order to get attention for our clients.

By |2018-06-13T09:52:28-04:00December 29th, 2014|Categories: Media and Public Relations|Tags: , , , , |0 Comments

PR Disasters (and How to Avoid Them)

The last few months have seen a cornucopia of PR disasters.  My friend and colleague Rob Deigh sent around three links highlighting some embarrassing gaffes in the fashion industry. Then there was a seriously flawed ad campaign for Malaysian Airways.

By |2018-06-13T09:52:07-04:00September 29th, 2014|Categories: Media and Public Relations|Tags: , , , , , |0 Comments