Now is the season of resolutions, the promises that we will make to do better. As PR and communications professionals, I hope we will all resolve not to do stupid PR, the cheap tricks in order to get attention for our clients.
The last few months have seen a cornucopia of PR disasters. My friend and colleague Rob Deigh sent around three links highlighting some embarrassing gaffes in the fashion industry. Then there was a seriously flawed ad campaign for Malaysian Airways.