Last Thursday was Earth Day and there were the usual wonderful and less wonderful actions on the part of marketers, nonprofits and corporations to get in on the celebration by aligning and promoting their brand. Nancy Schwartz highlighted a number of great nonprofit efforts. On the commercial side, Leslie Kaufman wrote a piece for the New York Times about Earth Day now being big business.
Stop the world. Not literally. But I sure would like to stop the poor use of several words that seem to show up often in press releases, articles and, it just seems, everywhere. When used well, this language greatly assists understanding. Unfortunately, they are so overused that they have become almost meaningless.