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Language That Neutralizes

Living in the Washington, DC area, I am painfully aware of how inflamed our public discourse is today.  Just look at the rhetoric flying between the two parties in Congress over a potential government shutdown.  In business  interactions  it’s easy to see how simple matters often get blown out of proportion.  Language isn’t the only culprit but it can certainly play a role in whether the recipient of messages hears and understands what the sender intended.

Language: Words PR Folks (or Anyone) Should Use with Care

Stop the world.  Not literally.  But I sure would like to stop the poor use of several words that seem to show up often in press releases, articles and, it just seems, everywhere.   When used well, this language greatly assists understanding.  Unfortunately,  they are so overused that they have become almost meaningless.