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Don’t Let An Algorithm Exploit Your Story

We don't often consider the ethics of telling our story.   Mother's Day email reminders opened my eyes to the challenges of storytelling in the digital age.  Not long after my mom died in April last year, an email came from the local florist reminding me to send flowers.

Now is the Time for a Communications Plan

It’s that time of year again.  Communications planning time!  Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months.

Why The Team Won’t Use Your Organizational Messaging

Clear, compelling messages that resonate with your target audiences are the building block of an effective communications effort.  One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for the organizational messaging to take hold.