When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.
No matter what our endeavor, whether we are making mobile phones or enhancing the mobility of someone with a disability, we all seek to create value for those we serve.
Clear, compelling messages that resonate with your target audiences are the building block of an effective communications effort. One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for the organizational messaging to take hold.
Good message development is a critical part of any communications plan. Despite all the talk about the importance of good messaging, it remains an elusive part of communications planning and in some cases down right mysterious to many companies and organizations.