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Why The Team Won’t Use Your Organizational Messaging

Clear, compelling messages that resonate with your target audiences are the building block of an effective communications effort.  One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for the organizational messaging to take hold.

Message Development is Essential to Communications Planning

Good message development is a critical part of any communications plan.  Despite all the talk about the importance of good messaging, it remains an elusive part of communications planning and in some cases down right mysterious to many companies and organizations.