6 Tips for Better Internal Communication

One of the biggest challenges for organizations is speaking with a consistent and compelling voice.  Silos abound, and even enterprises with a positioning platform find it difficult for their internal communication strategy to take hold in their organization. 

Their Mission Statement Made Me Want to Scream

Too many organizations believe their mission statement is their message. Understanding the difference between mission and message can help you craft effective communication that is inspiring, memorable, and magnetic. This post offers some clarification.

By |2022-02-03T23:05:46-05:00December 21st, 2021|Categories: Messaging|Tags: , , , , , , |

Are You Flipping the Most Powerful Side of Your Message Coin?

When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.

By |2022-01-14T17:43:58-05:00February 14th, 2019|Categories: Branding and Positioning|Tags: , , , , |

Why The Team Won’t Use Your Organizational Messaging

Clear, compelling messages that resonate with your target audiences are the building block of an effective communications effort.  One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for the organizational messaging to take hold.

Message Development is Essential to Communications Planning

Good message development is a critical part of any communications plan.  Despite all the talk about the importance of good messaging, it remains an elusive part of communications planning and in some cases down right mysterious to many companies and organizations.

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