Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.