Their Mission Statement Made Me Want to Scream

Too many organizations believe their mission statement is their message. Understanding the difference between mission and message can help you craft effective communication that is inspiring, memorable, and magnetic. This post offers some clarification.

By |2022-02-03T23:05:46-05:00December 21st, 2021|Categories: Messaging|Tags: , , , , , , |

When Do The Best Ideas Emerge in a Meeting?

The organizations that will thrive in this new, shifting normal are those that can build a creativity culture with their teams. Brainstorming sessions are part of the process. When do the best ideas surface? Read more.

Is Bigger Really Better?

In business, we celebrate scale. There are greater efficiencies, access more to more resources and greater impact. But is bigger really better? Just because a business is small doesn’t mean it thinks small or doesn’t make an impact. Ignore small business at your peril.

Be Prepared to Make People Angry

No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.

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