Too many organizations believe their mission statement is their message. Understanding the difference between mission and message can help you craft effective communication that is inspiring, memorable, and magnetic. This post offers some clarification.
The organizations that will thrive in this new, shifting normal are those that can build a creativity culture with their teams. Brainstorming sessions are part of the process. When do the best ideas surface? Read more.
In business, we celebrate scale. There are greater efficiencies, access more to more resources and greater impact. But is bigger really better? Just because a business is small doesn’t mean it thinks small or doesn’t make an impact. Ignore small business at your peril.
If you think communication is about writing articles or building your social media following, think again. Good communication is about connection Are you connecting or just producing copy?
Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.