Komen Foundation and Public Relations – It’s About Regaining Trust

There is not much I can say more about the Susan G.  Komen Foundation  debacle that hasn’t already been said.  They stepped in it and were unprepared for the push back and fall out.  But at the core of this mess is that Komen lost sight of what they were all about.   And that was why there was such an outcry.   In the Twitter and Facebook age, that outcry was immediate and fast, causing a public relations firestorm so hot that Komen had to reverse its decision about withdrawing funds from breast screenings at Planned Parenthood, so as not to be consumed by it.