Crisis Communication: Responding in a Brand Appropriate Way

In the past month, the headlines have been filled with companies, politicians and companies facing crisis communications issues large and small. While ObamaCare tops most of the news, it isn't the only thing facing harsh criticism

Crisis Communications: Penn State, Now What?

Today I got a notice that the bill for the second-semester tuition for my daughter at Penn State is due.  As I read that email, I was reminded of what a colossal failure and tragedy this scandal is on so many levels, least of which is how the university is managing any form of crisis communications with key constituents such as parents, donors, alums and the students themselves. 

Go to Top