Now is the Best Time to Rethink Your Communications Plan

Typically, the end of the year is the time organizations undertake communications planning. But the pandemic has changed all of that. Businesses and nonprofits need to carefully consider what, how and when they communicate with their staffs, clients, customers or donors to foster engagement and avoid colliding with your most important stakeholders. This post offers helpful communications planning tips.

Why Communications Plans Fail

Communications planning is one of the key elements of a successful marketing and public relations program.  But all too often these beautifully crafted, wonderfully researched, and well-written plans simply fail to deliver.  Here are six reasons why.

Targeting Audiences: Definition & Outcomes

One of the most important and yet often most poorly thought through parts of strategic communications planning is targeting audiences. Most organizations and companies don’t delve deeply enough with their communications plan. They see their audiences as monoliths.

5 Reasons You Need a Communications Plan

Is your company or organization churning out press releases every week that don’t get picked up?  Are you spending money on digital and print advertising but seeing sales decline?  Are your employees unable to send a consistent message about your organization to customers or donors?

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