Communications planning is one of the key elements of a successful marketing and public relations program. But all too often these beautifully crafted, wonderfully researched, and well-written plans simply fail to deliver. Here are six reasons why.
One of the most important and yet often most poorly thought through parts of strategic communications planning is targeting audiences. Most organizations and companies don’t delve deeply enough with their communications plan. They see their audiences as monoliths.
Is your company or organization churning out press releases every week that don’t get picked up? Are you spending money on digital and print advertising but seeing sales decline? Are your employees unable to send a consistent message about your organization to customers or donors?