Now is the Best Time to Rethink Your Communications Plan

Typically, the end of the year is the time organizations undertake communications planning. But the pandemic has changed all of that. Businesses and nonprofits need to carefully consider what, how and when they communicate with their staffs, clients, customers or donors to foster engagement and avoid colliding with your most important stakeholders. This post offers helpful communications planning tips.

Message Development: Make Negative Work For You

Many clients ask why positive news about their organization or company doesn’t seem to get much attention.  The answer is simple.  In public relations, message development, and elsewhere, negativity is more memorable.   And that’s why we are seeing so much of it in this political season.