A few years ago, I heard an NPR story about a man who had translated Herman Melville’s Moby Dick into emoji. It seemed yet another cruel assault on the English language and, for that matter, on language in general.
Many clients ask why positive news about their organization or company doesn’t seem to get much attention. The answer is simple. In public relations, message development, and elsewhere, negativity is more memorable. And that’s why we are seeing so much of it in this political season.