Why Communications Plans Fail

Communications planning is one of the key elements of a successful marketing and public relations program.  But all too often these beautifully crafted, wonderfully researched, and well-written plans simply fail to deliver.  Here are six reasons why.

Want An Effective Communications Campaign? Look at Road Races

As I hit the mid-point of the Army 10-Miler race, with breathtaking views of the Washington, DC, monuments honoring Jefferson, Lincoln, and Washington, I was struck by how running a long race is a lot like creating an effective communications campaign. 

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