Brian Williams may have disappeared from our television screens. But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust. For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.
Netflix this week rolled out a brilliant commercial campaign with wow-worthy framing of messages. It’s a story framed as news so topical and irresistible that Brian Williams dedicated an entire story to it on NBC Nightly News (remarkably airing on a network owned by Netflix’s oh-so-threatened competitor Comcast).