Communications: Reducing the Trust Deficit

Brian Williams may have disappeared from our television screens.  But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust.   For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.

By |2022-02-23T12:55:58-05:00March 1st, 2015|Categories: Influence and Thought Leadership|Tags: , , , , , , , |

Framing Messages as News: Netflix Adultery

Netflix this week rolled out a brilliant commercial campaign with wow-worthy framing of messages.  It’s a story framed as news so topical and irresistible that Brian Williams dedicated an entire story to it on NBC Nightly News (remarkably airing on a network owned by Netflix’s oh-so-threatened competitor Comcast).

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