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I Really Wanted to Hate Tony Robbins

The first time I heard Tony Robbins’ name was watching the movie “Shallow Hal.”  In it, Robbins, playing himself, hypnotizes the main character Hal so that he sees an unattractive woman as beautiful, allowing him to get to know her and see that her true beauty is inside.

By |2018-06-13T09:36:01+00:00January 3rd, 2018|Categories: Branding and Positioning|Tags: , , , , |0 Comments

Public Relations IS Community Building

An article in the most recent Harvard Business Review got me hopping angry because it undercuts the value of PR and communications.   Some background: The piece was about  TED, that marvelous convener of great minds and ideas, and how it had appeared to lose control of its brand through its TEDx gatherings.