A lighthouse helps sailors find their way to shore. Last week at the Creative Problem Solving Institute Conference in Buffalo, I found my own lighthouse of sorts, the Osborn-Parnes (Alex Osborn and Sid Parnes (the guys who coined the word “brainstorming”) Creative Problem Solving (CPS) process.
If you don’t know where you are going, you’ll certainly never get there. But all too often when we seek to engage others either to buy or use a product or to embrace our cause or point of view, we start the conversation in the wrong place. This is where professional facilitation comes in handy−to make sure we make the kind of connection we are expecting.